Creating WhatsApp Message templates

Step-by-step process of creating a Whatsapp Message Template using the Touchpoints API.

To create a WhatsApp template there are multiples steps:

  1. Create a Project: A project acts as an entity that houses the messaging template.

  2. Retrieve a Channel Group: Templates are linked to a WABA (WhatsApp Business Account), and the channel group holds a unique ID that identifies the WABA.

  3. Create a Channel Template: This step involves creating the actual messaging template that will be sent.

  4. Activate the Template: This action submits the template to Meta for approval.

  5. Checking the Template status: Check the current status of the template

Once the template is activate it (approved by Meta), it can be used for sending messages by following the step here.

Before starting this guide make sure you have API Access and you are using the necessary Access Policies and Roles on your Access Key.

Lets go through each of the steps in greater details.

1- Create a project

This will create a Message Template project where the WhatsApp template will be added to.

To create a project, follow these steps:

  1. Make a POST request to the /workspaces/{workspaceId}/projects endpoint.

  2. Provide the necessary request body parameters, such as the project name, description, and type.

Message Templates are referred to as channel templates through the API. In this case, we need to set the project type to"channelTemplate"

Example request

{
    "type": "channelTemplate",
    "scope": 3,
    "name": "text_wa_1",
    "description": "My whatsapp template created via api",
    "suites": ["marketing"]
}
Key Fields
Description

scope

Select 3 as Meta requires this template to be sent for review.

suites

select the suite where this template will be used

name

Unique project name

Example response

{
    "id": "11323dfa-121f-4a4e-b4ef-35d325eaacb5",
    "name": "text_wa_1",
    "description": "My whatsapp template created via api",
    "type": "channelTemplate",
    "scope": 3,
    "supportedPlatforms": [
        "all"
    ],
    "suites": [
        "marketing"
    ],
    "draftCount": 0,
    "pendingCount": 0,
    "activeCount": 0,
    "inactiveCount": 0,
    "activeResourceId": null,
    "createdAt": "2024-09-19T17:19:04.087Z",
    "updatedAt": "2024-09-19T17:19:04.087Z"
}

Upon successful creation, you will receive a response with the details of the newly created project, including the project ID.

2- Retrieve channel group

Use the endpoint below to retrieve all channel groups associated with your WABAs. Select the channel group you wish to use for creating a template. Keep in mind that templates are linked to a specific WABA.

Example response

    "results": [
        {
            "id": "3f979241-dea3-4f55-b7bb-d769eec27e51",
            "platformId": "whatsapp",
            "platformGroupId": "114128184961630",
            "platformGroupName": "Bird WABA",
            "channelIds": [
                "7b87eea0-631e-576d-a849-ecf58e837b6a"
            ],
            "createdAt": "2024-09-19T15:00:15.849Z",
            "updatedAt": "2024-09-19T15:00:15.849Z"
        }
    ]
}
Field
Description

id

This is the channel group ID required for future calls. It has a one-to-one relationship with your WABA.

platformGroupId

This is a WABA ID

platformGroupName

This is the WABA name

channelIds

List of channels associated to given WABA

3 - Create a Channel Template

This is the actual creation of the WhatsApp template.

Once you have created a project, you can add a channel template to it. Follow these steps:

  1. Make a POST request to the /workspaces/{workspaceId}/projects/{projectId}/channel-templates endpoint.

  2. Pass the project ID and other required parameters in the request.

Create a channel template example request

{
   "defaultLocale":"en",
   "platformContent":[
      {
         "platform":"whatsapp",
         "locale":"en",
         "blocks":[
            {
               "type":"text",
               "role":"header",
               "text":{
                  "text":"My header"
               }
            },
            {
               "type":"text",
               "role":"body",
               "text":{
                  "text":"Hey {{firstname}}! Bird would love for you to schedule a demo with us."
               }
            },
            {
               "type":"text",
               "role":"footer",
               "text":{
                  "text":"Reply STOP to unsubscribe."
               }
            }
         ],
         "channelGroupIds":[
            "ec4be352-af2a-45f5-b341-b90ad6091c33"
         ]
      }
   ],
   "variables":[
      {
         "type":"string",
         "key":"firstname",
         "examplesLocale":{
            "en":{
               "exampleValueStrings":[
                  "Dan"
               ]
            }
         }
      }
   ],
   "supportedPlatforms":[
      "whatsapp"
   ],
   "shortLinks":{
      "enabled":true,
      "domain":"brd1.us"
   },
   "deployments":[
      {
         "key":"whatsappTemplateName",
         "platform":"whatsapp",
         "value":"text_wa_template_1"
      },
      {
         "key":"whatsappCategory",
         "platform":"whatsapp",
         "value":"MARKETING"
      },
      {
         "key":"whatsappAllowCategoryChange",
         "platform":"whatsapp",
         "value":"false"
      }
   ]
}
Key fields
Description

defaultLocale

This locale will be used as a fallback if the locale specified for content is not supported.

platformContent

This is the content that is specific to a platform, in this case, we are adding content for Whatsapp. In the Blocks Documentation section, there is more info on the type of blocks you can add as content. Here is important to specify your channelGroupIds array with the corresponding ID. For more information about channel groups visit the Channels API reference.

variables

List of variables to be used in a template.

supportedPlatforms

Platforms where this template can be used. Since this message is just meant to be used in Whatsapp, we will just include this platform.

deployments

Information about the template used by Whatsapp on deployment. You can read more about Whatsapp templates here.

platformContent.channelGroupIds

Channel group id obtained on the previous API call which relates to yourn WABA

deployments.whatsappAllowCategoryChange

Default: false If set to true, Meta will assign a category based on their template guidelines. If omitted, the template will not be automatically categorized and may be rejected if it is deemed miscategorized.

deployments.whatsappTemplateName

This is the name of the template that will be registered with Meta

If successful, you will receive a response containing the details of the newly created channel template, including its ID. The template will have a status of Draft.

platformContent: This defines the template structure, referred to as "blocks." The structure of this object varies depending on the type of template you're creating. On the subpage, you'll find examples of different block types and their combinations.

Response

{
    "id": "34dcb086-82c7-47f2-8939-7f0057def64e",
    "projectId": "11323dfa-121f-4a4e-b4ef-35d325eaacb5",
    "defaultLocale": "en",
    "status": "draft",
    "assets": [],
    "styles": [
        ...
    ],
    "deployments": [
        {
            "key": "whatsappTemplateName",
            "locale": null,
            "platform": "whatsapp",
            "channelIds": null,
            "value": "text_wa_template_1"
        },
        {
            "key": "whatsappCategory",
            "locale": null,
            "platform": "whatsapp",
            "channelIds": null,
            "value": "MARKETING"
        },
        {
            "key": "whatsappAllowCategoryChange",
            "locale": null,
            "platform": "whatsapp",
            "channelIds": null,
            "value": "false"
        }
    ],
    "variables": [
        {
            "key": "firstname",
            "type": "string",
            "format": "none",
            "examplesLocale": {
                "en": {
                    "exampleValueStrings": [
                        "Dan"
                    ]
                }
            }
        }
    ],
    "genericContent": [],
    "platformContent": [
        {
            "locale": "en",
            "type": null,
            "platform": "whatsapp",
            "channelIds": null,
            "channelGroupIds": [
                "3f979241-dea3-4f55-b7bb-d769eec27e51"
            ],
            "blocks": [
                {
                    "type": "text",
                    "role": "header",
                    "text": {
                        "text": "My header"
                    }
                },
                {
                    "type": "text",
                    "role": "body",
                    "text": {
                        "text": "Hey {{firstname}}! Bird would love for you to schedule a demo with us"
                    }
                },
                {
                    "type": "text",
                    "role": "footer",
                    "text": {
                        "text": "Reply STOP to unsubscribe."
                    }
                }
            ]
        }
    ],
    "supportedPlatforms": [
        "whatsapp"
    ],
    "shortLinks": {
        "enabled": true,
        "domain": "brd1.us"
    },
    "createdAt": "2024-09-20T09:11:46.28Z",
    "updatedAt": "2024-09-20T09:11:46.28Z",
    "isCloneable": true,
    "editorId": "57fee30f-3e5c-41a9-9c86-70743e866c94",
    "editorType": "accesskey"
}

Key fields
Description

projectId

The project ID is required when sending a template message via channels API

status

Draft indicates the template has been created and the next step is to activate it

id

Template id. Required to be use on the next steps to activate the template

On the above screenshot we can see the recent created template on our Bird CRM UI (Message Templates).

4 - Activate template

After creating the WhatsApp Message Template, you need to activate it to make it available for use. Follow these steps:

  1. Make a PUT request to the /workspaces/{workspaceId}/projects/{projectId}/channel-templates/{channelTemplateId}/activate endpoint.

  2. Pass the workspace ID, project ID, and channel template ID in the request URL.

  3. Send the request.

"status": "pending"

Please note that the exact details and procedures of the WhatsApp approval process may vary, and it's recommended to refer to WhatsApp's official documentation. If the approval is successful the message template will be marked as active and will be ready to use.

5 - Checking the status

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