WhatsApp approved message templates
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WhatsApp approved templates are the only type of message you can use to initiate WhatsApp conversations with customers who have not interacted with you in the last 24 hours.
WhatsApp approved message templates are used for starting business-initiated conversations or sending messages containing external links that need to be approved by WhatsApp.
In this section, we'll look at the key components of a WhatsApp approved message template and how you can configure them Studio.
During the message template creation process, you'll need to select one of the following category types for your approved message:
Marketing: Send promotional offers, product announcements, and more to increase awareness and engagement.
Authentication: Send codes that allow your customers to securely access their accounts.
Utility: Send account updates, order updates, alerts, and more to share important information.
You'll also need to decide if you want to allow WhatsApp to automatically re-categorize templates if approval fails because your content does not match the selected category.
When disabled, you'll need to manually select a new category or change your template content and resubmit it if the template gets rejected.
Content blocks can be added to your message template in the editor by clicking the Add new block button and selecting one of the content block types from the list.
This is how the header block appears to recipients:
Header text can be used as a short introduction or subject line at the start of your message.
This is how the body block appears to recipients:
This is a default block that we automatically create for you when you set up a WhatsApp approved template. This is where you should add the main message that you want to send.
This is how the footer block appears to recipients:
This is a default block that we automatically create for you when you set up a WhatsApp approved template. Footer text can be used to provide additional context or details about your message at the end of the message.
The footer is a good place to surface a message to make it clear that recipients can opt out of your messages by replying with an opt-out keyword, such as "STOP".
Action buttons are specialised buttons that allow you to offer a variety of actions such as opening a URL, letting the user copy a code, or calling a phone number.
They can be configured and have unique features and icons. These action buttons include —
This is how the link button block appears to recipients:
Link buttons create a clickable button with call-to-action text that allows recipients to quickly access a URL.
You can use variables in your link, but they can only be added at the end of a URL.
You can add a maximum of one link button to your message template.
When adding a link button, format your URL like this:
The following URL formats will be rejected:
This is how the copy code button block appears to recipients
Copy Code buttons create a clickable button with call-to-action text, allowing recipients to copy text to their clipboard quickly.
You can use variables in your code
You can add a maximum of one copy code button to your message template.
This is how the phone button appears to recipients
Phone buttons create a clickable button with call-to-action text, allowing recipients to dial a phone number quickly. This eliminates the possibility of your recipients dialling the wrong number.
You can't use variables in your call to action label
You can't use variables in your phone number
You can add a maximum of one phone button to your message template.
This is how the open catalog button appears to recipients
Open catalog buttons create a clickable button with call-to-action text, allowing recipients to browse your WhatsApp catalog.
You can add a maximum of one open catalog button to your message template.
This is how the reply button block appears to recipients:
Reply buttons create a clickable button that allows recipients to quickly reply with a message that you have pre-defined. Optionally, you can include an internal payload when recipients use the reply button to respond.
You can add a maximum of ten reply buttons to your template or
A maximum 2 link buttons and 8 reply buttons
Because you're setting up a WhatsApp approved template, you'll have access to the following special content blocks that aren't available for other channels, or for the :
You can have a maximum of two in a template.
You may only use this if you offer your products in .
