> For the complete documentation index, see [llms.txt](https://docs.bird.com/taxi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/taxi/connectors/salesforce-marketing-cloud-connector/setting-up-personalisation-for-salesforce-marketing-cloud.md).

# Setting up personalisation for Salesforce Marketing Cloud

Before setting up personalisation in Taxi from Salesforce Marketing Cloud, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.

Personalisation fields in Salesforce use the following style of notation:

%%FirstName%%

These can be set up in the [personalisation](/taxi/dynamic-content-segmentation-and-personalisation/personalisation/what-is-personalisation.md) settings in Taxi.

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-647069e5fcc22319712086474d1f9e31e241c379%2FSFMC%2Bpersonalisation.png?alt=media)

These will become available in rich text fields in the editor.

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-8e3bef16b55b979acf50459f1b4e48f6109ba87a%2FSFMC%2Bpersonalisation%2B2%2B.png?alt=media)

You can add as much or as little code here as you like, so it’s possible to use Salesforce’s ampscript code to show different content based on gender, for example:

%%\[IF gender == 'Male' THEN]%%Sehr geehrter Herr %%Last\_Name%%,%%\[ELSEIF gender == 'Female' THEN]%%Sehr geehrte Frau %%Last\_Name%%,%%\[ELSE]%%Sehr geehrte Frau, Sehr geehrter Herr %%Last\_Name%%,%%\[ENDIF]%%