# Setting up personalisation for Hubspot

Before setting up personalisation in Taxi from Hubspot, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.

Personalisation fields in Hubspot use HubSpot Markup Language ([HubL](https://developers.hubspot.com/docs/cms/hubl#types-of-delimiters)), and uses the following style of notation:

\#{{contact.firstname}}

These can be set up in the [personalisation](/taxi/dynamic-content-segmentation-and-personalisation/personalisation/what-is-personalisation.md) settings in Taxi.

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-9c91b49764e3d4e4a268c4851aeb7dc8778592a6%2Fhubspot%2Bpersonalisation1.png?alt=media)

These will become available in rich text fields in the editor.

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-0426ed91e5375297518f74c151cf827d49c58032%2Fhubspot%2Bpersonalisation2.png?alt=media)

If you would like to set defaults for personalisation using Hubspot, for example, to show different content if a recipient’s first name isn’t known, you can set this up in Hubspot. Find out more [here](https://knowledge.hubspot.com/email/how-do-i-create-default-values-for-my-personalization-tokens).

You can also add as much or as little code to the personalisation page in Taxi to show different content depending on who is receiving the email, for example, based on gender:

}


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