> For the complete documentation index, see [llms.txt](https://docs.bird.com/taxi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/taxi/email-design-systems/brands/creating-a-brand.md).

# Creating a Brand

You can use a Brand if you need to create similar versions of an Email Design System. Some examples of this would be if you're an agency working with different clients sending a similar email or a company with multiple brands using the same structure.

To create a Brand, complete the following instructions:

1. Click on the 'Email Design System' tab
2. Click 'Add New'
3. Complete the 'Name' and 'Description' field
4. Select 'Create Brand'
5. Choose the parent Email Design System\
   This will cause your Brand to inherit its code

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-1760197e416cbe3e6fe05a66ff91bf38b1bc634b%2Fcreatenewbrand%2Bcopy.png?alt=media)

\
Read Next:\
[Configuring a Brand ](https://docs.messagebird.com/taxi/Email%20Design%20Systems/Brands/configuring-brands)|


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