# Setting up personalisation for Episerver

Before setting up personalisation in Taxi from Episerver, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.

Personalisation fields in Episerver use the following style of notation:

$user.data.firstname

These are set up in the personalisation settings in Taxi. Below is what this will look like in Taxi.<br>

![](https://downloads.intercomcdn.com/i/o/218943373/2b3ab48d38477206d0012e4b/Screenshot+2020-06-17+at+14.26.08.png)

These will become available in rich text fields in the editor

![](https://downloads.intercomcdn.com/i/o/218943641/37290402a49eeabecec3d0cd/Screenshot+2020-06-17+at+14.26.16.png)

You can add as much or as little code here as you like, so it’s possible to use Episerver code to do things like use a default name:

\#if("$!{user.data.firstname}" != "")$user.data.firstname#end