> For the complete documentation index, see [llms.txt](https://docs.bird.com/taxi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/taxi/dynamic-content-segmentation-and-personalisation/personalisation/setting-up-personalisation-fields.md).

# Setting up personalisation fields

You can set default personalisation fields in Taxi, to insert into your mailings. This can be for any fields you need but are usually fields such as First Name.

Setting up personalisation allows you to easily use your ESP personalisation so that when you export your mailings, it works in your ESP.

To set up personalisation:

1. Click the 'Dynamic Content' tab in your account
2. Select the Personalisation tab
3. Click 'Add Field'
4. Add your personalisation code into the field\
   You can set both a default value and a value for your specific ESP. These values should exactly match the personalisation tag in the ESP.
5. Click 'Save Changes'

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-24ac33d07e09267f02f90720576f242c1b8718f0%2Fpersonalisationpage.png?alt=media)

Watch:\
[H](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/what-is-personalisation)[ow to set up and use personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/what-is-personalisation)\
\
Read next:

[Using personalisation in your mailing](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/using-personalisation-in-a-mailing)


---

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