# What is Link Tracking Manager When link tracking is enabled on your account, you'll be able to set up link tracking profiles. Link tracking profiles are where you set which parameters need to be appended to your links such as utm\_source, utm\_medium, utm\_content if you're using Google Analytics. You can also set up custom tracking.\ \ You're then able to apply these link tracking profiles to any projects, mailings or versions you need. You can apply different tracking to certain links within an email and also exclude links that don't need tracking Read Next:\ [Configuring a link tracking profile](https://docs.messagebird.com/taxi/Feeds%20\&%20Link%20Tracking/Link%20Tracking/configuring-link-tracking-profiles) | [Creating a link tracking profile](https://docs.messagebird.com/taxi/Feeds%20\&%20Link%20Tracking/Link%20Tracking/creating-a-tracking-profile) | [Creating a custom link tracking profile ](https://docs.messagebird.com/taxi/Feeds%20\&%20Link%20Tracking/Link%20Tracking/creating-a-custom-link-tracking-profile) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.bird.com/taxi/feeds-and-amp-link-tracking/link-tracking/what-is-link-tracking-manager.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.