Using personalisation in a mailing

Once you've set up personalisation in Taxi, you can insert personalisation language into your mailing. This will allow you to personalise your content.

  1. Find the field which you want to use personalisation on You can only add personalised content to a rich text field.

  2. Click on the personalisation tag icon, next to Bold and Italic This will give you a dropdown of all the personalisation fields you have set up in your account

  3. Select the field you want to use Click save to save your mailing

4. You will see the personalisation in the email preview This is identified by using blue colour font

5. Export your mailing to your ESP The mailing will be populated with the personalised content.

Watch: How to set up and use personalisation in Taxi

Read next:

Connecting Taxi to your ESP

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