> For the complete documentation index, see [llms.txt](https://docs.bird.com/taxi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/taxi/connectors/klaviyo-connector/setting-up-personalisation-for-klaviyo.md).

# Setting up personalisation for Klaviyo

Before setting up personalisation in Taxi from Klaviyo, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.

Klaviyo uses [Django](https://docs.djangoproject.com/en/1.8/ref/templates/builtins/) for segmentation and personalisation. Personalisation fields in Klaviyo use the following style of notation:

\#{{ first\_name }}

or

\#{{ person.title }}

for a custom variable.

These are set up in the personalisation settings in Taxi.

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-422efbae5eb7172bbd4d92e2d288bbf6d7ba70f5%2FqeQSZ3m8pq5yradOnNNTNpuc9sMGR3AZusdyg5tI7bA5SbPvX5_1KCCyebuZmH2G2sYCbV2VeQS3T03KuqmrPc7B-vgDwoavwAfl88fNulithC7lc5CwkK6bOmqcGrXEZai-trFs?alt=media)

These will become available in rich text fields in the editor.

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-afdf5c4b944aefb9c25667d7f7c4d04f92c85d5e%2Fjz6ARNbXtTRFAf5dHvCOEVylj4fmiVxcdRP2O_5KYYO8gIO43aAO3ZWsAv4iYhZGyyh-7dN3hs1CtelPkrxzcNr9kki0rpjpoUZYEnHhqVgHt5FzjfQQlqmbVAyhaMnUFFf59nmR?alt=media)

\
You can add as much or as little code here as you like, so it’s possible to use Klaviyo code to do things like use a fallback for first name and make the first name capitalised:<br>

| Hi #{{ first\_name\|title\|default:'there' }} |
| --------------------------------------------- |