Creating and managing Single Segments

In this article, we're going to learn about single segments. We'll also look at creating, configuring and using single segments.

Single segments allow you to include content for some people and not others. E.g. you may want to include an offer module in your mailing, but only for people who live in Dublin. Single segments are binary, you are either in or out

Creating a single segment:

  1. Select 'Dynamic Content' then select 'Single Segments'

  2. On the Single Segment tab select 'Add New' You can choose a grouped single segment or a single segment. If you create a new grouped single segment you can drag single segments to this group

3. Fill in the segment details 4. Select 'Create' The segment is now created 5. If you are using a connector, the next step is to configure your segment to work with your ESP

Configuring Single Segments:

Before you can use your Single Segments, you must configure the data values that will include or exclude people in your segment.

  1. Select the Single Segment you want to configure

  2. Select the 'Connectors' tab Select 'Set Up' next to the connector you want

  3. On the config page, enter the rule for people who should be included in the segment e.g. Loc == “Dublin”

  4. The data values must reflect what is in your list

When using segmentation you might want to include some ESP specific code at the top of the HTML document. You'd do this if there were variables that need to be set before being used in the segmentation rules.

In the segmentation set up page there is this option where you can input the necessary ESP script you want to include.

The code you input here will be included in the HTML you export out of Taxi whenever you include that specific single segment in an email.

This is supported with the Adobe, Braze, Dotdigital and Salesforce Content Builder connectors.

Grouping Single Segments:

With single segments you can group them together so they are easy to find and use when creating an email. This 'add script at start of document' option is also available for groups of single segments.

Go to the connectors tab, choose the connector and you'll see this same field. This will be added whenever you use any of the single segments in this group.

Last updated