Setting up segmentation for Blueshift

The segmentation features in Taxi for Email allow modules within an email to be aimed at particular audiences from within our email editor. Filtering to see what recipients in different groups will receive, can be performed in real-time while building the email.

Segment sets and single segments are defined in the segmentation section of your Taxi account. These enable you to set up rules to control which content is sent to which groups of people in your data. They are then applied to any of the modules in your Email Design System to give you complete control of the specific content that’s sent to your customers.

This segmentation is mapped by the connector to Blueshift liquid, and this code is run when the email is sent. This ensures each recipient gets the content selected for them.

Blueshift uses a liquid template language. Here is the documentation:

https://rfpguide.blueshift.com/docs/blueshift-personalization-dynamic-content

Once segments are defined it is possible to use them in the Taxi editor and to preview content for each segment.

Finally, to be able to export code through the connector, the conditional logic for segments must be added. This is set per connector. This means you can use different conditions or names between environments, so you can work with different data structures and formats if needed.

Code for segments is entered through the segmentation settings.