# Setting up personalisation for Sailthru

Before setting up personalisation in Taxi from Sailthru, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.

Personalisation fields in Sailthru use the following style of notation:

\#{{first\_name}}

These can be set up in the [personalisation](https://docs.bird.com/taxi/dynamic-content-segmentation-and-personalisation/personalisation/what-is-personalisation) settings in Taxi.

![](https://downloads.intercomcdn.com/i/o/244794450/c2debe72a5a496bbbbe23a55/sailthru+personalisation.png)

These will become available in rich text fields in the editor.

![](https://downloads.intercomcdn.com/i/o/244794519/c9927711ce7fe03038f56558/sailthru+personalisation1.png)

You can add as much or as little code here as you like, so it’s possible to use Sailthru’s Zephyr code to show different content, for example:

{if profile.vars.first\_name}Hi, {first\_name}!{else if profile.vars.full\_name}Hi, {first(full\_name)}!{else}Hi, friend!{/if}<br>