Campaign analytics

Once your campaign has been sent, you'll be able to see how well it's been performing by taking a look at the campaign's performance report.

Reports can help you understand how well your campaign is helping you to achieve your marketing goals, such as:

  • Driving brand awareness

  • Driving sales

  • Generating leads

  • Boosting customer engagement

Find campaign analytics

You can find campaign analytics in two places in your dashboard.

Analytics about a specific campaign

If you're looking for information about how a specific campaign has performed, such as exactly how many messages were marked as spam, or how many emails were opened on the day you sent your campaign compared to the day after, you'll want to view the campaign's report.

To do this, follow these steps:

  1. Go to Engage customers > Campaigns.

  2. Find the campaign that you want to analyze, then click View report.

The exact information that's available to you in a campaign report will change depending on the channel that the campaign was sent on.

Learn about campaign reports for each channel:

Analytics about the overall performance of your campaigns

If you're looking to review your marketing efforts as a whole, spot trends, and quickly see which campaigns have performed the best, you'll want to view your general performance analytics.

To do this, go to Analyze performance. From here, you'll be able to see both Insights and Reports.

Insights

The insights tab provides you with an instant summary of the performance of your marketing campaigns. There are several visualizations available for you to explore.

Campaign recipients

The Campaign recipients chart shows you how the reach of your campaigns has changed over time. This helps you to see the rate at which your audience is growing or shrinking.

The chart can help you to understand:

  • How many net new recipients you've sent campaigns to during the selected time period.

  • The % change in campaign recipients. A green line indicates a growth in campaign recipients. A red line indicates a decrease in campaign recipients.

  • How quickly or slowly your campaign recipient numbers are changing.

To see more information about campaign performance, click Learn more about campaign performance.

Most engaging campaign

The Most engaging campaign chart shows you which of your campaigns has performed the best.

The chart can help you to understand:

  • Which campaign has had the most opens, and driven the highest number of clicks during the selected time period.

To see more information about campaign performance, click Learn more about campaign performance.

Click-through rate

The Click-through rate chart shows you how the click-through rate (CTR) of the channels you use to send campaigns on has changed over time. This helps you to see which channels are driving the highest number of clicks.

The chart can help you to understand:

  • The CTR per channel for all campaigns during the selected time period.

  • The % change in your CTR per channel. A green line indicates a growth in CTR. A red line indicates a decrease in CTR.

  • How quickly or slowly your CTR is changing.

To see more information about campaign performance, click Learn more about campaign performance.

We only track CTR for campaigns sent on WhatsApp or Email. We don't track SMS CTR.

Delivery rate

The Delivery rate report shows you how the delivery rate of the channels you use to send campaigns has changed over time. This helps you to understand which channels are successfully delivering the highest numbers of campaigns.

The chart can help you to understand:

  • The delivery rate per channel for all campaigns during the selected time period.

  • The % change in your delivery rate per channel. A green line indicates an increase in campaign deliverability. A red line indicates a decrease in campaign deliverability.

  • How quickly or slowly your delivery rates are changing.

To see more information about channel delivery, click Learn more about channel delivery.

We track delivery rates across all channels that you can send campaigns on, including WhatsApp, Email, and SMS.

Reports

In the reports section, you can find detailed information about how your campaigns have been performing.

Performance analytics are only available for campaigns that are either in progress, or have been completed.

Campaign report

There are two tabs available in the campaign report: the Overview tab and the Detailed performance tab.

Campaign reports can be filtered by:

  • Filter by time period: Enter a custom date range or select one of the following predefined date ranges:

    • Last seven days

    • Last 30 days

    • Last 90 days

    • Last 180 days

    • Last 365 days

  • Filter by sender: Select the name of the channel that the campaign was sent on.

Campaign reach

The Campaign reach chart shows you how many contacts your campaigns have reached over time.

The chart can help you to understand:

  • How many campaigns have been sent, and the % change. A green line indicates an increase in campaign frequency. A red line indicates a decrease in campaign frequency.

  • How many recipients have been reached by campaigns, and the % change. A green line indicates an increase in recipients reached. A red line indicates a decrease in recipients reached.

  • When you're sending the most campaigns, by day, week, month, or quarter.

  • When you're reaching the most recipients with your campaigns, by day, week, month, or quarter.

Campaign delivery

The Campaign delivery chart shows you how many campaign messages you've sent during the selected time period.

The chart can help you to understand:

  • How many campaign messages have been sent, and the % change. A green line indicates an increase in sent campaign messages. A red line indicates a decrease in sent campaign messages.

  • How many campaign messages have been successfully delivered, and the % change. A green line indicates an increase in delivered campaign messages. A red line indicates a decrease in delivered campaign messages.

  • When you're sending the most campaign messages, by day, week, month, or quarter.

  • When the most campaign messages were delivered, by day, week, month, or quarter.

Campaign engagement

The Campaign engagement chart shows you how engaged recipients have been with your campaigns during the selected time period.

The chart can help you to understand:

  • How many of your campaign messages have been opened, and the % change.

    • For WhatsApp, we count 'read' messages as 'opened'.

    • For Email, we count 'opened' emails.

    • We do not count SMS messages here.

  • The click-through rate of your campaigns and the % change.

  • When your campaign messages are being opened, by day, week, month, or quarter.

  • When your campaign messages are being clicked, by day, week, month, or quarter.

  • Open rates by day, week, month, or quarter.

  • When your campaigns are driving CTR, by day, week, month, or year.

Campaigns by channel

The Campaigns by channel section shows you how many campaigns you've sent on each channel during the selected time period.

The pie chart can help you to understand:

  • The total number of campaigns that you've sent.

  • The % of campaigns sent per channel.

The bar chart can help you to understand:

  • When campaigns have been sent, per channel, by day, week, month, or quarter.

Top performing campaigns

The Top performing campaigns section shows you which of your campaigns have driven the highest CTR during the selected time period.

For each listed campaign, you'll be able to see:

  • The channel the campaign was sent on, indicated buy the channel icon.

  • The name of the campaign.

  • How many campaign messages were sent.

  • How many campaign messages were delivered.

  • The delivery rate.

  • How many clicks were driven.

  • The CTR.

By default, we'll display the top 25 campaigns. You can change this by using the Rows per page dropdown at the bottom of the list.

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