Accounts and verification levels
Learn about WhatsApp Business Accounts and verification levels.
Facebook Business Manager Account
Unverified account.
Unverified business accounts can initiate conversations with up to 250 unique customers within a 24-hour period on WhatsApp.
This can be increased by sending 1000 messages in a 30 day period with a high quality rating
They can receive an unlimited number of incoming conversations from customers.
Unverified business accounts are limited to 2 phone numbers
Meta-verified account (also known as Meta verified for businesses).
Pay a monthly subscription to Meta.
You will only need to verify your account when you're ready to:
Scale business-initiated conversations
Add additional phone numbers
Have a display name on chats instead of a number
Request to become an Official WhatsApp Business Account.
WhatsApp Business Account (WABA)
By default, any account using WhatsApp for Business is a business account.
WhatsApp verifies authenticity of a brand for every account on the WhatsApp Business Platform.
If the account has completed Business Verification, the name of the business is visible in the contacts view, even if the user hasn't added the business to their address book.
In all other views, only the number will be shown.
You can complete your business info so your customers can learn more about you.
An official WhatsApp Business Account.
Green checkmark badge in its profile and chat thread headers.
Display name will be shown on all views.
Phone number will not be displayed.
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