# Accounts and verification levels

<table><thead><tr><th width="309">Name</th><th>Description</th></tr></thead><tbody><tr><td>Facebook Business Manager Account</td><td><ul><li>Unverified account.</li><li><p>Unverified business accounts can initiate conversations with up to 250 unique customers within a 24-hour period on WhatsApp. </p><ul><li>This can be increased by sending 1000 messages in a 30 day period with a high quality rating</li></ul></li><li>They can receive an unlimited number of incoming conversations from customers.</li><li>Unverified business accounts are limited to 2 phone numbers</li></ul></td></tr><tr><td><a data-mention href="accounts-and-verification-levels/meta-business-account-verification-for-whatsapp">meta-business-account-verification-for-whatsapp</a></td><td><ul><li>Meta-verified account (also known as Meta verified for businesses).</li><li>Pay a monthly subscription to Meta.</li><li><p>You will only need to <a href="../how-to/verify-your-facebook-business-manager-account">verify your account</a> when you're ready to:</p><ul><li>Scale business-initiated conversations</li><li>Add additional phone numbers</li><li>Have a display name on chats instead of a number</li><li>Request to become an Official WhatsApp Business Account.</li></ul></li></ul></td></tr><tr><td>WhatsApp Business Account (WABA)</td><td><ul><li>By default, any account using <a href="whatsapp-for-business">WhatsApp for Business</a> is a business account.</li><li>WhatsApp verifies authenticity of a brand for every account on the WhatsApp Business Platform. </li><li>If the account has completed Business Verification, the name of the business is visible in the contacts view, even if the user hasn't added the business to their address book.</li><li>In all other views, only the number will be shown.</li><li>You can complete your business info so your customers can learn more about you.</li></ul></td></tr><tr><td><a data-mention href="accounts-and-verification-levels/official-whatsapp-business-account-blue-tick">official-whatsapp-business-account-blue-tick</a></td><td><ul><li>An official WhatsApp Business Account.</li><li>Green checkmark badge in its profile and chat thread headers.</li><li>Display name will be shown on all views.</li><li>Phone number will not be displayed.</li></ul></td></tr></tbody></table>