Accounts and verification levels

Learn about WhatsApp Business Accounts and verification levels.

Name	Description
Facebook Business Manager Account	Unverified account. Unverified business accounts can initiate conversations with up to 50 unique customers within a 24-hour period on WhatsApp. They can receive an unlimited number of incoming conversations from customers.
Verified Facebook Business Manager Account	Meta-verified account (also known as Meta verified for businesses). Pay a monthly subscription to Meta. You will only need to verify your account when you're ready to: Scale business-initiated conversations Add additional phone numbers Request to become an Official WhatsApp Business Account.
WhatsApp Business Account (WABA)	By default, any account using WhatsApp for Business is a business account. WhatsApp verifies authenticity of a brand for every account on the WhatsApp Business Platform. If the account has completed Business Verification, the name of the business is visible in the contacts view, even if the user hasn't added the business to their address book. In all other views, only the number will be shown. You can complete your business info so your customers can learn more about you.
Official WhatsApp Business Account (Green tick)	An official WhatsApp Business Account. Green checkmark badge in its profile and chat thread headers. Display name will be shown on all views. Phone number will not be displayed.