Lists are static collections of contacts that are grouped together based on specific criteria.

Unlike segments, contacts are not automatically added or removed from lists based on changes to their profile information. Instead, contacts must be manually added or removed from groups.

Lists are a useful way to organize contacts based on specific characteristics or attributes. For example, you may want to create a group for VIP customers or a group for customers who have opted-in to receive promotional offers.

When setting up a list to be used with a sign-up form, you need to specify if the list requires single or double consent.

You can do this by choosing the consent type you want to use from the dropdown.

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