FAQs

What channels can I A/B test on?

WhatsApp and Email.

Can I run an A/B test on multiple channels?

No, you can only run an A/B test on a single channel at a time. You can't combine multiple channels within a single A/B test.

What is the minimum audience/list size for running an A/B test?

Your audience or list size must include at least 100 contacts. The minimum test size is 10%.

How are variants split between test recipients?

Test recipients are chosen and split at random.

What happens when an A/B test is inconclusive?

If an A/B test is inconclusive, the system will either send the fallback variant selected during the configuration stage.

How many message template variations can I test in a single campaign?

You can test a maximum of eight message template variations in a single A/B test.