Enhance your ecommerce operations

Connect with your customers on WooCommerce across channels such as WhatsApp, SMS, and Email. Deliver personalized marketing, deploy chatbots, track orders, engage in conversational commerce and more.

What you can do with the WooCommerce connector:

  • Ingest Customer Data: Use customer data from WooCommerce to send promotional offers and other updates to your customers on popular channels such as Email, SMS, and WhatsApp.

  • Automation: Use flows to automate different business processes, such as order updates, using different triggers and actions.

WooCommerce triggers and actions in Flows

Once installed, you can use more than 30+ triggers and actions in Flows like Order confirmed, checkout, cart updated, and more.

For a complete list of available trigger ana actions, go to Automate Work > Connectors > Marketplace, and find WooCommerce.

WooCommerce data synchronization

Once installed, the WooCommerce connector will regularly sync the following data:

  • Customer data

After installation, under the "Data Sync" tab, you can choose the customer attributes and the frequency you want to be imported from WooCommerce into MessageBird.

How to install WooCommerce

What you'll need

  • Admin access to WooCommerce

  • Access to Connectors in the Automate Work section in your MessageBird workspace

Install WooCommerce connector in MessageBird

  1. Search for and click WooCommerce.

  2. Click Install WooCommerce.

  3. Enter "Connector name", "Store Name", "Consumer Key", and "Consumer Secret".

Click "Install", and you've successfully installed the WooCommerce connector!

Next steps

Visit the “Health” tab to assess the connector’s health.

  • Data Fetching: Responsible for gathering data from third-party platforms. It generally requires valid credentials or API keys. If its health is compromised, there could be problems with credentials or permissions.

  • Data Capture: Manages incoming data and events, mainly through webhooks. A non-healthy status typically indicates difficulties with the connector's webhook setup.

  • Engagements: Handles the processing and ingestion of data into our platform. An unhealthy state might mean the data isn't in the anticipated format.

Use WooCommerce

Once you've successfully installed the WooCommerce app, you can incorporate its functionalities in various areas of the platform:


  • Purpose: Build dynamic audiences using customer data imported from WooCommerce. These audiences can be harnessed for broadcast marketing campaigns or omnichannel marketing journeys.

  • How to access:

    • Go to Grow customers > All contacts.

    • Click Create Audience. Here, you'll notice WooCommerce variables listed under attributes. The same variables are also accessible under the attributes tab.

    • Use these attributes to segment your contacts and create an audience or list. These audiences and lists can be used to send marketing campaigns.


  • Purpose: Incorporate WooCommerce triggers and actions in Flows to automate business processes, such as order updates and shipping notifications.

  • How to access:

    • Proceed to Flows located under Automate Work.

    • Initiate a new flow or modify an existing one.

    • For invoking a flow using WooCommerce triggers, set the Trigger to "Connector" and the Connector to "WooCommerce", and then pick the relevant WooCommerce store (if you have multiple installations).

    • Here, you can opt for any of the various triggers the WooCommerce connector supports.

    • Additionally, to integrate WooCommerce actions into your flows, select WooCommerce from the "Connector actions" dropdown.


I don’t see the Connectors/Automate Work option. What am I missing?

Please verify your Access role under 'Organization Settings'. If it's not present there, contact your admin for assistance.

As a WooCommerce merchant with multiple WooCommerce storefronts, can I connect each one to MessageBird?

Absolutely! Install the MessageBird app for each storefront as required. After installation, view all the storefronts under 'Your Connectors'. Remember, each installation is unique to one store, so you must install it for each storefront individually.

What should I do if my Data sync displays a "Failed" status?

Please contact our support team for assistance.

Is it possible to restore a deleted connector?

No, once you delete a connector, it's irreversible. However, you can always create a new connector to replace the one you deleted.

What should I do if I notice errors in the Health status of my connector?

It's crucial to address any errors promptly. If you're unable to resolve the connector errors yourself, our dedicated support team is here to help.

What happens with my audiences if my connector becomes defunct or is deleted?

Your audience will still function but won't receive new updates on contact attributes.

What will happen to my flows if my connector is removed or becomes defunct?

While the flows will remain intact, they will no longer be influenced by the connector or be able to execute actions via the connector. You would need to manually adjust the flows to use new connector instances.

How can I delete the connector?

  1. Go to Automate Work > Connectors > Your Connectors.

  2. Search for WooCommerce.

  3. From the results, select the connector you wish to delete and click on Delete connector located at the top right corner.

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