LogoLogo
Get a demoLog inAcademyDevelopersMore docs
  • Bird CRM docs
    • Explore all products
    • Use cases
      • Bird for travel
        • Abandoned search recovery
        • Flight confirmation
        • Holiday search campaigns
        • Price change alerts
    • About Bird CRM
  • Inbox
    • Inbox
      • Concepts
        • Reports
      • Admin guide
        • Agents
          • Invite an agent to Inbox
          • Remove an agent from Inbox
          • FAQs
        • Tags
        • Routing
        • Teams
        • Feeds
        • Sender profiles
        • Reporting
      • Agent guide
        • 📚1. The basics
        • ⏰2. Your availability status
        • ✉️3. Send and receive messages
        • 💬4. Manage conversations
        • 👥5. View conversation participants
        • 👤6. View a contact's profile
  • Campaigns
    • Campaigns
      • Quickstarts
        • Send a campaign
      • Concepts
        • A/B tests
          • FAQs
        • Branded links
        • Calendar view
        • Campaign tags
        • Frequency limits
        • Scheduling
      • How-to
        • Schedule a campaign
        • Run an A/B test
        • Replicate a campaign
    • WhatsApp campaigns
      • How-to
        • Send a WhatsApp campaign
    • Email campaigns
      • How-to
        • Send an email campaign
    • SMS campaigns
      • Concepts
        • Best practices for MMS campaigns
      • How-to
        • Send an SMS campaign
    • Push notifications
      • How-to
        • Send a push notification campaign
    • New Campaign Builder
  • Automation
    • Journeys
      • Quickstarts
        • Create an abandoned cart recovery journey
      • Concepts
        • Journey templates
        • Journey runs
        • Journey insights
        • Journey reports
      • How-to
        • Use a send message step in a journey
        • Use a wait step in a journey
        • Use a conditional step in a journey
        • Use an update contact step in a journey
        • Use an end journey step in a journey
    • Flows
      • Quickstarts
        • Use template flows
        • Build an inbound flow
      • Concepts
        • Capabilities and limitations
        • Triggers
          • Agent triggers
          • Connector triggers
            • HubSpot triggers
          • Contact triggers
          • Conversation triggers
          • Feed item triggers
          • Message lifecycle triggers
          • Voice triggers
          • Webhook triggers
          • HTTP endpoint trigger
          • WhatsApp flow endpoint trigger
        • Actions
          • Bird API actions
            • Bots actions | API
            • Channel actions | API
            • Collaboration actions | API
            • Conversation actions | API
            • Engagements actions | API
            • Number management actions | API
          • Core actions
            • How to set up global variables in Flows
            • How to use the Filter Array Step
            • How to use the "Await Webhook" Step in Flows
          • Contact actions
          • Channel actions
          • Conversation actions
          • Connector actions
            • HubSpot actions
            • Open AI actions
          • Voice actions
      • How-to
        • Route conversations based on language
        • Route conversations based on sentiment
        • Set up a business hours auto-responder
        • Create a simple auto-responder
        • Set up conversational marketing
        • Create an FAQ bot
        • How to Match Regex in Flows
    • Approval Flow
  • Audience & Contacts
    • Sign-up forms
      • Quickstarts
        • Create a sign-up form
        • Create quizzes
      • Concepts
        • Sign-up process
        • Display
        • Colors
        • Targeting
        • Languages
        • Sign-up form analytics
    • Lists and segments
      • Quickstarts
        • Create a segment
      • Concepts
        • Segments
        • Lists
      • How-to
        • Create a segment based on contact activity
        • View contacts in a segment
        • Edit the setup of a segment
        • Delete a segment
        • Create a list
    • Contacts
      • Concepts
        • Contacts
        • Contacts directory
        • Contact profiles
        • Consent and subscriptions
          • Suppressions
          • Managing unsubscribes
          • Opt-ins, consent, and subscription statuses
            • Contacts with a 'blank' subscription status
      • How-to
        • Add contacts
        • Update the subscription status of your existing contacts
        • Send marketing campaigns to contacts with a 'blank' subscription status
        • Export contacts
        • How to bulk delete contacts
  • Content
    • Email templates
      • Concepts
        • Email content, styling, and personalization
        • Email design best practices
        • Advanced Email Templating
      • How-to
        • Create an email template
        • Import a custom HTML email
        • Use a prebuilt email template
        • Create personalized abandoned cart, browse and order placed emails
    • Message templates
      • Quickstarts
        • Create a message template
      • Concepts
        • Localization
        • Versioning
        • WhatsApp message templates
          • WhatsApp approved message templates
          • Reply to open conversation message template
          • Commerce messages
        • Apple Messages for Business
        • Push notifications
      • How-to
        • Localize a message template
        • Add variables to a message template
        • Create an SMS message template
        • Apple Messages for Business
          • Use dynamic variables in Apple Messages templates
          • Create a text Apple Messages template
          • Create an image Apple Messages template
          • Create a location Apple Messages template
          • Create a file Apple Messages template
          • Create a rich link Apple Messages template
          • Create a list picker Apple Messages template
          • Create authentication Apple Messages message types
          • Create a quick reply Apple Messages template
          • Create a time picker Apple Messages template
          • Create an iMessage App message template
          • Create a payment Apple Messages template
        • WhatsApp message templates
          • Create a WhatsApp approved message template
          • Create a reply to open conversation WhatsApp message template
          • Create a single product WhatsApp message template
          • Create a catalog WhatsApp message template
          • Create a coupon WhatsApp message template
          • Create an action WhatsApp message template
          • Create a limited time offer WhatsApp message template
          • Create a carousel WhatsApp message template
          • Create Approved WhatsApp Flows Template
          • Create reply to open conversation WhatsApp Flows Template
        • Create Push Notifications message templates
    • Chat widgets
      • Concepts
        • Send and receive messages
      • How-to
        • Build and install a chat widget on a Shopify store
        • Build and install a chat widget on your website
    • Media Library
      • How to Upload Images to the Media Library
    • Translation files
      • Creating and using translation files
    • External Data Sources
    • Lookup Tables
    • Discounts
    • Lookup tables
      • Managing lookup tables
      • Using lookup tables in Flows
    • Products
      • Custom Product Catalog Source
  • Analytics
    • Analytics
      • Concepts
        • Reporting metrics
        • Understanding the Attribution Model
        • List-unsubscribe in email headers
        • Understand Open Tracking
    • Channel analytics
      • Concepts
        • Channel logs
      • How-to
        • Analyze the performance of your channels
    • Campaign reports
      • Concepts
        • WhatsApp campaign reports
        • Email campaign reports
        • SMS campaign reports
      • How-to
        • View campaign reports
        • View A/B test campaign reports
        • See an overview campaign performance
  • Channels
    • Channels
      • Concepts
        • Quiet hours
      • Quickstarts
        • Find and install a channel
        • View information about an installed channel
        • View Channel Logs
      • Supported channels
        • Apple Messages for Business
          • Quickstarts
            • Install Apple Messages for Business
            • Use Apple Messages for Business
          • Concepts
            • Typing indicators
            • User device capabilities
          • How-to
            • Complete onboarding
            • Use entry points
            • Route messages
            • Send messages
            • Use Apple Pay
        • Email
          • Install email
          • Forwarding emails from Gmail
          • IP pools
          • Configure BIMI
        • Facebook Messenger
          • Install Facebook Messenger
          • Use Facebook Messenger
          • Facebook Messenger message types
        • Instagram Messaging
          • Install Instagram Messaging
          • Use Instagram Messaging
          • FAQs and Best Practices
          • Instagram message types
        • LINE
          • Install LINE
        • LinkedIn Pages Messaging
          • Install LinkedIn Pages messaging
          • Use LinkedIn Pages Messaging
          • LinkedIn Pages Messaging Types
        • Numbers
          • Quickstarts
            • Find and buy a new number
            • Activate a number
          • Concepts
            • Number types
            • Know-Your-Customer (KYC)
            • Activation, approval, and rejection
            • Number restrictions in China
          • How-to
            • Use a number
            • Cancel a number
            • Troubleshooting
            • FAQs
        • Push notifications
        • Google RCS
          • Create a Google RCS agent and install Google RCS as a channel
          • Testing and launching your agent
          • Create a Google RCS message template
          • RCS message template types
          • Create and send a Google RCS campaign
          • Create an RCS lead nurture journey with a fallback
          • Use RCS with an AI Agent
          • Grow RCS subscribers with a sign-up form
        • SMS
          • Quickstarts
            • Install SMS
            • Toubleshoot SMS Deliveries Faliures
            • (Missing) SMS delivery status
            • Troubleshoot Channel Health
          • Concepts
            • SMS parts and message length
            • SMS message types and compliance
            • Opt-in and opt-out compliance
            • Choose the right sender : Availability and restrictions by country
              • SMS Country Information Guide: Africa (A-L)
              • SMS Country Information Guide: Africa (M-Z)
                • South Africa
                • Nigeria
              • SMS Country Information Guide: Asia (A-K)
                • Japan
                • India
                • China
              • SMS Country Information Guide: Asia (L-Z)
                • Malaysia
                • Singapore
              • SMS Country Information Guide: Caribbean
              • SMS Country Information Guide: Central America
              • SMS Country Information Guide: Europe (A-M)
              • SMS Country Information Guide: Europe (N-Z)
              • SMS Country Information Guide: Middle East
                • United Arab Emirates
              • SMS Country Information Guide: North America
                • Messaging Best Practices - NORAM SMS / MMS
                • Canada
                • United States
                • Prohibited Content - NORAM SMS / MMS
              • SMS Country Information Guide: Oceania
                • New Zealand
                • Australia
              • SMS Country Information Guide: South America
            • MMS sizes and limitations
            • Automatic sender selection
            • SMS Registration
              • Use case requirements for SMS Registration
              • Setting up a SMS consent flow
              • SMS Privacy Policies
              • SMS Toll-free number
                • TFN Verification
                • Additional Costs for using TFN
                • How-to Guides
                  • Purchase a Toll Free Number via Bird
                  • Register a US or Canadian TFN for SMS via Bird
              • SMS 10DLC
                • How-to Guides
                  • Purchase a 10DLC number via Bird
                  • Register a 10DLC brand via Bird
                  • Register a 10DLC campaign via Bird
                  • Install SMS 10DLC
                  • Delete inactive 10DLC campaigns to avoid additional charges
                • Throughput and Daily Caps
                • Brand registration
                • Campaign registration
                • Additional costs for using 10DLC
                • 10DLC FAQs
            • Page 1
        • WhatsApp
          • Quickstarts
            • Before you start
            • Install WhatsApp
          • Concepts
            • WhatsApp for Business
            • Accounts and verification levels
              • Verified Facebook Business Manager Account
              • Official WhatsApp Business Account (Green tick)
            • Use WhatsApp
            • WhatsApp message types
            • WhatsApp's Customer Care Window
            • FAQs
          • How-to
            • Verify your Facebook Business Manager Account
            • Set up commerce messaging
              • Product inquiries
              • Product orders
            • Create a WhatsApp Flow
              • Create a flow
              • Testing your flow
              • Publishing and sending your flow
              • Handling Flow submission
            • Enable conversational components
            • Become a WhatsApp Tech Provider
              • Onboard as a Tech Provider
              • Connecting to Bird as solutions provider
              • Meta Tech Partner Migration 2024
            • Migrate from Bird to another BSP (Business Service Provider)
        • Telegram
          • Install Telegram
          • Bot commands setup
  • AI
    • AI
      • Quickstarts
        • Create an FAQ model
        • Build a detect intent model
      • Concepts
        • AI Assistants
          • Agent Assistant
          • Flows Assistant
          • Studio Assistant
          • FAQ Assistant
          • Audience Assistant
        • AI flow actions
        • AI integrations
        • Detect language: Supported languages
      • How-to
        • Set up and deploy automated FAQs
        • Set up and deploy detect intent models
    • AI Agents
      • Concepts
        • Knowledge bases
        • OpenAI token usage
      • How-to
        • Build a knowledge base
        • Set up an AI Agent
        • Deploy an AI Agent
  • Payments
    • Bird Pay (Beta)
      • Quick Start
        • How to get Bird Pay access?
      • Concepts
        • Onboarding
        • Payment Link
        • Wallet
          • Transfer
          • Recipient
        • Payments
          • Disputes
        • My customers
        • Payouts
        • Payment methods
        • Bird Pay Coverage
        • Strong Customer Authentication (SCA)
      • How-to
        • Create a Payment link
        • Refund a Payment
        • Manage Payout
        • Respond to a Dispute
        • How to set up MFA using the Authenticator app?
      • FAQs
        • Why was my onboarding unsuccessful?
        • How do I update my business address?
        • What are foreign currency fees on my Bird Payments?
        • How to raise an issue with Bird Pay with support?
  • Integrations
    • Integrations
      • Quickstarts
        • Find and install an integration
      • Concepts
        • Integration data sync
      • Supported integrations
        • ActiveCampaign
        • OPERA Cloud
        • Calendly
        • Easyship
        • Google Cloud Translation AI
        • HubSpot
        • Magento 1
        • Magento 2
        • Monday.com
        • Notion
        • OpenAI
        • Rebrandly
        • Salesforce
        • Shopify
        • SugarCRM
        • Zoho CRM
        • TikTok Ads
        • Typeform
        • WooCommerce
        • Zendesk Support
        • Google BigQuery
        • Snowflake
        • Amazon S3
        • Salesforce Marketing Cloud
        • Meta ads
        • Google Ads
      • How-to
        • How to integrate the Salesforce Connector on Bird?
        • How to Delete Contacts in Bird when Deleted in Salesforce
  • Account & Billing
    • Account
      • Organization settings
        • General
        • Single-Sign On (SSO)
          • Set up Single-Sign On (SSO)
          • Enforce Single-Sign On (SSO)
          • Entra ID
          • Google Workspaces
          • Okta
        • SCIM
          • Okta setup
          • Okta setup - Workspace IAM
          • Entra ID
        • Security Settings
        • Business profile
        • Workspaces
        • Plans & Billing
        • Wallets
        • Users
        • Access policies
        • Access roles
        • Access keys
        • How to find your Organization ID
        • How to find a Workspace ID
        • How to limit a user's access to a single workspace
        • How to download usage report?
        • How to pay (settle) invoices via wallet?
  • Help & Reference
    • Bird support
      • Invite Bird support
    • Deliverability & compliance
      • Email compliance - Bulk sending
      • United States SMS/MMS compliance
        • Key US Regulations
        • General US content restrictions
        • US SMS/MMS compliance
        • US Voice compliance
        • US state-level laws and regulations
        • US compliance & best practices checklist
        • US compliance FAQs
      • Singapore SMS Compliance
    • Data protection
      • Approved subprocessors
    • Release notes
    • Glossary
Powered by GitBook
On this page
  • Context
  • Supported media for MMS messages
  • File size limits
  • Image and GIF ratio and orientation
  • Tips for using GIFs
  • Bird compression methods

Was this helpful?

  1. Campaigns
  2. SMS campaigns
  3. Concepts

Best practices for MMS campaigns

Last updated 12 months ago

Was this helpful?

Bird allows you to add images and GIFs to your text messages. Add branded images, product photos, or graphics that align with your marketing communications.

Follow these best practices for sending images and GIFs in text messages to ensure they display perfectly for your recipients.

When you include an image or GIF in a text message, it automatically converts from SMS to MMS.

Context

Several factors influence how an image or GIF appears on a recipient's phone, such as the wireless carrier, the type of phone (iOS or Android), and the phone version.

By adhering to MMS best practices, you can enhance the likelihood of your media looking great for all your recipients.

Please keep in mind the following about MMS messages:

  • The position of the image in an MMS cannot be changed, and it may display differently on iOS and Android devices.

  • MMS is not available for all sending number types and countries. If MMS is unavailable, the message will be sent without the media.

Supported media for MMS messages

Bird supports the following media types for MMS messages:

  • PNG

  • JPEG

  • GIF

File size limits

  • All images and GIFs must be under 600 KB.

If a file size exceeds 600 KB:

  • The image or GIF may be compressed and distorted.

  • The message may not be delivered.

Image and GIF ratio and orientation

Always optimize your images and GIFs for mobile.

When choosing a format, vertical is generally the best option, followed by square. Vertical media looks good on most devices and is less likely to be cut off or cropped since all media adjusts based on the width of the message.

Recommended image and GIF dimensions:

  • Square: 1:1 ratio (600 x 600px)

  • Vertical: 9:16 ratio (1080 x1920px)

  • Landscape: 16:9 ratio (1920 x 1080px)

If the image or GIF is too large, it may be cut off, requiring recipients to click to expand and view the full content. Your images and GIFs should not be excessively wide or tall, as phones adjust multimedia to fit the width of the text message. Ratios exceeding 9:16 (or 16:9) may appear distorted.

Tips for using GIFs

To improve delivery speed and user experience, adhere to the recommended size and ratio for images and GIFs. Experiment with different sizes to determine what works best for your brand and maintain consistency.

  • Use short animations: The total duration should not exceed 6 seconds. Long GIFs may not hold your subscribers' attention, and they might not watch them to the end.

  • Use less colors per pixel.

  • Reduce your frame rate: Frame rate should be between 2 to 4 frames per second.

  • Do not use transparency: Within the message thread, a transparent background appears solid with a randomly selected color. As a result, recipients may not see your image as intended, and it could look blurry or like a solid-color image.

  • Simplify your message: Use animated images of product pictures, collections, or banners that are easy to understand. If it aligns with your brand’s concept, consider incorporating memes.

  • Use high color contrast: Ensures that the image and its background are distinct, preventing the image from appearing blurry or as if it's a single solid color.

  • Use high gradient contrast: If using a gradient, ensure the colors are sufficiently different from each other. Otherwise, it might look like a solid-color image.

Bird compression methods

If your file size is greater than 600KB, we will try to compress the GIF or image, which may affect its quality.

We compress files that are too large. We start with the method outlined in step one, then progress to steps two and three as required:

  1. Reducing frames per second (fps) to 2-3 fps, but maintain the same total duration. This makes the animation less smooth.

  2. Reducing the dimensions.

  3. Reducing the image quality.