# Instagram Messaging Instagram Messaging is a messaging platform that allows businesses to communicate with customers through Instagram's messaging service. With Instagram messaging, businesses can automate their communication processes and provide support to customers on their preferred platform. ### Features * **Two-way conversations**: With Instagram Messaging, you can have two-way conversations with your customers. You can respond to direct messages that customers send to your Instagram page, and also when customers mention you in a story or comment on one of your stories. * **Replying to comments:** With Instagram messaging you can also respond to customers that have commented on your Instagram posts * **Responding to mentions:** When a customer mentions your business on a post belonging to another Instagram page you can get notified and reply * **Rich features:** Instagram Messaging supports a variety of rich features, including images. You can use these features to provide customers with engaging content and useful information. ### Common use cases * **Customer support**: Provide customer support on one of the most popular social media platforms. * **Social Engagement:** Increase engagement with your audience by replying to comments on your posts and acknowledging mentions * **Sales and marketing**: Use Instagram to promote products or services, share discounts, and notify customers about upcoming sales or events. Customers can then reply to your stories to get more information and you can reply to them directly in Inbox or automatically by using Flows. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.bird.com/applications/channels/channels/supported-channels/instagram-messaging.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.