# Push notifications

## Template message content blocks

The following table provides an overview of content blocks that are supported by the Push Notifications message template.

<table><thead><tr><th width="236.33333333333331">Content block</th><th>iOS APNs </th><th>Android FCM</th><th>Web Push</th></tr></thead><tbody><tr><td>Title</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Body</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Subtitle</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="274c">❌</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="274c">❌</span></td></tr><tr><td>Image</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>On Tap Action</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Buttons Actions</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span> (max 2 buttons)</td></tr><tr><td>Action types:</td><td></td><td></td><td></td></tr><tr><td>Action type: Open app</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Action type: Open url</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Action type: Deep link</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Sound Enable</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Badge Count</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="274c">❌</span></td></tr><tr><td>Custom Payload</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr></tbody></table>

Localise template

### Template messgege localization

We could define a language for the Push Notifications template. Since we track user device locale, it is possible to create a campaign and link the template with the audience based on specific locales.

### Personalize your message

We support variables and placeholders for the push notifications template to personalize the message content whenever possible, such as addressing the recipient by their name and tailoring recommendations based on their geo-location or contact details.


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