# Create a rich link Apple Messages template

Rich link message templates enhance your messages by embedding links that display a preview of the linked web page, including images, titles, and a brief description. This is useful for directing customers to your website, product pages, or articles.

## **Message components**

### **URL**&#x20;

You need to provide the URL of the web page you want to link to. The rich link will generate a preview based on this URL.

### **Text Field**&#x20;

The text field allows you to add context or a call-to-action accompanying the rich link. This text supports variables, offering personalization options.

### **Preview**&#x20;

The preview component automatically generates a snapshot of the linked web page, including an image, the page's title, and a short description, providing a glimpse of the content before clicking.

## **How to make a rich link message template**

1. Go to **Content** > **Message templates**.
2. Click **Create message template**.
3. Under 'Platform', select **Apple Messages**.
4. Select **Rich link** as the 'Message type'.
5. Enter the URL for the web page you wish to link.
6. Use the text field to add a message or call-to-action, utilizing variables for personalization.
7. The template will automatically generate a preview of the linked page. Ensure this preview accurately represents the content.
8. Once your template is ready, click **Publish** to make it available for use.

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