Opt-in and opt-out compliance

MessageBird takes compliance with regulations seriously and monitors standard OPT-IN and OPT-OUT keywords to ensure compliance. If an opt-out request is received, MessageBird will process it and block future communications between the Sender and the Receiver (opt-out number) until this same Receiver (the end-user) opts in again by sending the appropriate keyword.

To further support customers in ensuring compliance, MessageBird offers the option to set up personalized opt-out acknowledgment, non-standard opt-out words (for example, in different languages), as well as opted-out number tracking.

All opt-out keywords are case-insensitive

Compliance Keywords

Bird CRM system always listens for predetermined keywords categorized by type and language as below. Via the Compliance Keywords Messages endpoint you can customize the acknowledgment message each category will trigger.

English

HELP

• help

• info

OPT OUT

• stop

• stopall

• end

• quit

• cancel

• unsubscribe

OPT IN

• start

• begin

• resume

• revert

• unstop

Other languages

HELP

• aide (french)

• hulp (dutch)

• hilfe (german)

• ayuda (spanish)

• ajuda (portuguese)

• Aiuto (italian)

• ПОМОЩЬ (russian)

• POMOCY (polish)

OPT OUT

• arret (french)

• halt (german)

• detener (spanish)

• parar (pourtugese)

• ferma (italian)

• ОСТАНОВИТЬ (russian)

• ZATRZYMAJ (polish)

OPT IN

• nonarret (french)

Confirmation Messages

Bird will send confirmation messages whenever possible and automatically. You can edit the default acknowledgement messages in the SMS Automation Preference tab (or via API ). If no customisation is provided a default message will be used (see below)

WImportant Notice: Limited Customization for Toll-Free Number Opt-Outs

When utilizing US or Canadian toll-free numbers (TFNs) for messaging, please note that STOP and UNSTOP keywords will generate unmodifiable, carrier-driven acknowledgment messages. Custom acknowledgment message customization is available for all other ke

Important Notice: Shared Short Code Suppression Management

Shared short codes, by their nature, carry traffic from multiple senders/organizations. For shared short codes, Bird will handle opt-outs and opt-ins outside your organization. This ensures compliance with opt-out regulations and prevents the exposure of sensitive data across multiple organizations or workspaces. Therefore, suppression entries will not be visible within your workspace. If you require detailed suppression reports, we recommend using a dedicated short code or a long code

Default Compliance Keyword Acknowledgment Messages

OPT OUT

Text:

"You replied STOP and will be opted-out of further marketing messages. REPLY START to opt-in again or HELP for info. Msg&Data rates may apply."

OPT IN

Text:

"INFO: You have opted in for marketing messages. REPLY STOP to opt out. Reply HELP for info. Msg&Data rates may apply."

HELP

Text:

"Manage your preferences. Reply STOP to opt out. Msg&Data rates may apply."

Is good practice to provide a contact (in the form of an email address , webpage or phone number) as part of your HELP confirmation. If you can provide ones please configure a customised HELP message

OPT OUT Link

When sending traffic via a 1 WAY sender (Example via an alphanumeric sender) you cannot use keyword, introducing the system variable {{optOutLink}} in your message body bird will generate an unique opt links .

For example if you message body is Hello World, to Opt Out click {{optOutLin}} your users will receive a message like Hello World , to OptOut click ubrd.eu/xxxxxx