View A/B test campaign reports

Understand how your test campaigns have performed.

Once your A/B test has been completed, you can analyze the test results in the Campaign performance report.

The winning variant will have a 'Winner' flag displayed next to its name.

  1. Go to Campaigns and find the campaign that you want to view a report for.

  2. Click the three dots on the right-hand side, then click View report.

  3. In the overview section, switch between variations to see how each variation performed during the testing phase.

  4. To see information about the test, click the A/B Test tab. Here, you'll be able to see:

    • A/B Test Details: Variations, Test size, Winning metric, Test duration (with exact timestamps), and result status.

    • A/B Test Results: Variation type, Subject (if testing emails), Template language, and Variables.

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