# View campaign reports

Once a [campaign](https://docs.bird.com/applications/campaigns) has been sent, you will be able to access the campaign report. Campaign reports vary by channel, and help you to understand how your campaign has performed.

{% hint style="info" %}
Learn about the definitions of the following metrics in [our guide](https://docs.bird.com/applications/analytics/analytics/concepts/reporting-metrics-definition).
{% endhint %}

## Find a report for a campaign

You can view your campaign reports in **three different ways:**

#### **1. From the Marketing Dashboard**

Navigate to **Marketing → Dashboard**. 

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FEK0gy38XcZROyoUhhy7q%2FScreenshot%202025-11-06%20at%2012.16.58.png?alt=media&#x26;token=bdb38e76-e6b6-479e-a76d-6b281cbb3180" alt=""><figcaption></figcaption></figure>

Scroll down to the **Top Performing Campaigns** section. Here you’ll find a quick overview of your campaign performance.

You can also:

* Filter the data by channel, and platform (Email, SMS, or WhatsApp), and time range.
* See visual breakdowns under Platform performance (bar charts by channel and date).
* View your top-performing campaigns in the table below, which gives you a high-level snapshot of recent activity.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FnpdhhNYnPhcWGYSwET3K%2Femail%20campaign%20report2.png?alt=media&#x26;token=9b5b7ea7-3520-4c17-acb0-2314d2000410" alt=""><figcaption></figcaption></figure>

This view is ideal for monitoring trends and comparing results across multiple campaigns.

#### **2. From the Campaigns Page**

If you’d like to view the report for a **specific campaign**, go to **Marketing → Campaigns**.\
In the campaign list:

1. Locate the campaign you want to review.
2. Click on the **three-dot menu (⋯)** at the right end of the campaign row.
3. Select **View Report**.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FRWbU9eKMVDLfcuP5lPiY%2Femail%20campaign%20report3.png?alt=media&#x26;token=16c81609-32ab-4367-a132-b451feeeca9e" alt=""><figcaption></figcaption></figure>

This method is best for reviewing one campaign at a time in depth.

#### **3. From the Analytics Section**

For a more comprehensive overview, go to **Marketing → Analytics → Standard Dashboards**.\
From here:

* Click on the **Campaign Performance** tab.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FKHdMCKGreip0FHaVhoGN%2Fimage.png?alt=media&#x26;token=fc09df2a-de51-40d6-a4b1-b3c70dcf6bbd" alt=""><figcaption></figcaption></figure>

* You’ll see line and bar charts showing **Campaigns over time**, **Campaign Delivery**, and **Engagement metrics** such as opens, clicks, and conversions.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FMjbfzYiy9bcdSS0eIctz%2FScreenshot%202025-11-06%20at%2012.19.36.png?alt=media&#x26;token=b3625632-b28f-4c51-a258-530db85f7daa" alt=""><figcaption></figcaption></figure>

* You can filter results by **channel**, **platform**, **date range**, and **performance type** (e.g., best performing campaigns, campaigns by channel).

This dashboard gives you both a visual and numerical summary of campaign effectiveness across all your messaging platforms.

Below, we’ll walk through what each tab shows and how to interpret the key metrics.

{% tabs %}
{% tab title="Email campaigns" %}

### The overview tab

When you open your report, you'll see an overview of your Email campaign's performance.

Here, you can see the following information:

* Unique recipients
* Sent
* Delivered
* Opens
* Clicks
* Bounces
* Sent
* Delivery rate
* Open rate
* Click rate

You'll also be able to see a visualization of the campaign's performance over time. You can use the date filter to adjust this view.

### Engagement tab

The Engagement tab highlights engagement data, and also shows the following information:

* Spam complaints
* Unsubscribes
* Spam complaint rate
* Unsubscribe rate

### Bounce tab

The Bounce tab highlights the number of bounced emails, and shows the following information:

* Bounces
* In-band bounces
* Out-of-band bounces
* Hard bounces
* Temporary bounces
* Soft bounces
* Block bounces
* Unteremined bounces
* Bounce rate
* In-band bounce rate
* Out-of-band bounce rate
* Hard bounce rate
* Temporary bounce rate
* Soft bounce rate
* Block bounce rate
* Undetermined bounce rate

### Rejection tab

The Rejection tab highlights the number of rejected emails, and shows the following information:

* Delivered
* Delivery failed
* Bounce admin
* Delivery rate
* Delivery failed rate
* Bounce admin rate

### Deliverability tab

The Deliverability tab highlights issues with email deliverability, and shows the following information:

* Accepted
* Delayed
* Accepted rate
* Delayed rate
  {% endtab %}

{% tab title="WhatsApp campaigns" %}

### The overview tab

When you open your report, you'll see an overview of your WhatsApp campaign's performance.

Here, you can see the following information:

* Unique recipients
* Sent
* Sending failed
* Delivered
* Delivery failed
* Reads
* Reply clicks
* Sent
* Delivery rate
* Failure rate
* Read rate
* Reply click rate

You'll also be able to see a visualization of the campaign's performance over time. You can use the date filter to adjust this view.

Failure reasons

The Failure reasons tab highlights the reasons why your SMS campaigns failed, and shows the following information:

* Failed
* Sending failed
* Delivery failed
* Reasons for failure & a description
  {% endtab %}

{% tab title="SMS campaigns" %}

### The overview tab

When you open your report, you'll see an overview of your SMS campaign's performance.

Here, you can see the following information:

* Sent
* Sending failed
* Delivered
* Delivery failed
* Delivery rate
* Failure rate

### Failure reasons

The Failure reasons tab highlights the reasons why your SMS campaigns failed, and shows the following information:

* Failed
* Sending failed
* Delivery failed
* Reasons for failure & a description
  {% endtab %}
  {% endtabs %}