View campaign reports

Learn how to analyze the performance of a campaign.

Once a campaign has been sent, you will be able to access the campaign report. Campaign reports vary by channel, and help you to understand how your campaign has performed.

Learn about the definitions of the following metrics in our guide.

Find a report for a campaign

  1. Go to Campaigns and find the campaign that you want to view a report for.

  2. Click the three dots on the right-hand side, then click View report.

The overview tab

When you open your report, you'll see an overview of your Email campaign's performance.

Here, you can see the following information:

  • Unique recipients

  • Sent

  • Delivered

  • Opens

  • Clicks

  • Bounces

  • Sent

  • Delivery rate

  • Open rate

  • Click rate

You'll also be able to see a visualization of the campaign's performance over time. You can use the date filter to adjust this view.

Engagement tab

The Engagement tab highlights engagement data, and also shows the following information:

  • Spam complaints

  • Unsubscribes

  • Spam complaint rate

  • Unsubscribe rate

Bounce tab

The Bounce tab highlights the number of bounced emails, and shows the following information:

  • Bounces

  • In-band bounces

  • Out-of-band bounces

  • Hard bounces

  • Temporary bounces

  • Soft bounces

  • Block bounces

  • Unteremined bounces

  • Bounce rate

  • In-band bounce rate

  • Out-of-band bounce rate

  • Hard bounce rate

  • Temporary bounce rate

  • Soft bounce rate

  • Block bounce rate

  • Undetermined bounce rate

Rejection tab

The Rejection tab highlights the number of rejected emails, and shows the following information:

  • Delivered

  • Delivery failed

  • Bounce admin

  • Delivery rate

  • Delivery failed rate

  • Bounce admin rate

Deliverability tab

The Deliverability tab highlights issues with email deliverability, and shows the following information:

  • Accepted

  • Delayed

  • Accepted rate

  • Delayed rate

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