View campaign reports
Learn how to analyze the performance of a campaign.
Last updated
Learn how to analyze the performance of a campaign.
Last updated
Once a campaign has been sent, you will be able to access the campaign report. Campaign reports vary by channel, and help you to understand how your campaign has performed.
Learn about the definitions of the following metrics in our guide.
Go to Campaigns and find the campaign that you want to view a report for.
Click the three dots on the right-hand side, then click View report.
When you open your report, you'll see an overview of your Email campaign's performance.
Here, you can see the following information:
Unique recipients
Sent
Delivered
Opens
Clicks
Bounces
Sent
Delivery rate
Open rate
Click rate
You'll also be able to see a visualization of the campaign's performance over time. You can use the date filter to adjust this view.
The Engagement tab highlights engagement data, and also shows the following information:
Spam complaints
Unsubscribes
Spam complaint rate
Unsubscribe rate
The Bounce tab highlights the number of bounced emails, and shows the following information:
Bounces
In-band bounces
Out-of-band bounces
Hard bounces
Temporary bounces
Soft bounces
Block bounces
Unteremined bounces
Bounce rate
In-band bounce rate
Out-of-band bounce rate
Hard bounce rate
Temporary bounce rate
Soft bounce rate
Block bounce rate
Undetermined bounce rate
The Rejection tab highlights the number of rejected emails, and shows the following information:
Delivered
Delivery failed
Bounce admin
Delivery rate
Delivery failed rate
Bounce admin rate
The Deliverability tab highlights issues with email deliverability, and shows the following information:
Accepted
Delayed
Accepted rate
Delayed rate
