WhatsApp for Business
Learn the difference between WhatsApp and WhatsApp for Business
With Bird, you use WhatsApp for Business (known to developers as the WhatsApp API) to reach your customers.
WhatsApp for Business is different from the WhatsApp app that you may be familiar with as a consumer. It's a dedicated solution for businesses.
Outside of this article, any mention of WhatsApp refers specifically to WhatsApp for Business, not to the consumer app.
Why use WhatsApp for Business?
Branded profiles: Customize your business profile with logos, business descriptions, and contact information. Maintain a professional image.
Verified business status: Show customers that your business is verified and trustworthy.
Bulk campaigns: Send WhatsApp messages in bulk with Campaigns.
Catalog feature: Showcase products and services directly in the app, enabling customers to browse offerings and make inquiries easily.
Analytics and Insights: Access data and insights to track message performance and customer engagement metrics, helping to refine marketing strategies.
WhatsApp for Business vs WhatsApp for consumers
WhatsApp groups
No support
Yes
WhatsApp calls
No support
Yes
Use on Inbox
Yes
No support
Use on mobile app
No support
Yes
Bulk campaign sending
Yes
No support
Many:1 conversations
Yes
Multiple agents on Inbox can view and respond to a WhatsApp conversation
No support
1:1 conversations
Yes
Yes
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