Use this checklist to ensure you're compliant and following best practices before sending SMS/MMS messages or placing Voice calls to recipients.
Obtain prior express written consent from customers before sending SMS or MMS messages, or placing voice calls.
Provide clear and conspicuous disclosures to customers about what they are consenting to and how they can opt-out of being contacted.
Honor opt-out requests from customers and ensure that opt-out mechanisms are easy to use.
Do not call customers on the FTC Do-Not-Call List or your internal Do-Not-Call List.
Avoid sending SMS or MMS messages or making telemarketing calls before 8 AM or after 9 PM in the recipient's time zone, unless express consent has been obtained for such messages to be sent during those hours. Stricter rules may apply per state.
Respect content restriction to avoid being blocked or additional fines.
Make sure you provide the recipient with value. Don’t send unwanted or unexpected messages.
Avoid sending messages at a frequency that could be considered excessive or harassing.
Use accurate and up-to-date contact lists to ensure that messages are going to the correct person.
Use technology that can identify and block the numbers of recipients who have opted out.
Train employees and contractors who are involved in SMS/MMS marketing to comply with TCPA and CTIA regulations.
Keep detailed records of SMS/MMS/Voice marketing activities, including consent and opt-out requests.
Have an attorney review your SMS/MMS/ Voice marketing policies and procedures to ensure compliance with TCPA and CTIA regulations.
Last updated 1 year ago
