Quiet hours

Avoid reaching out during inconvenient or inappropriate hours.

Quiet hours are periods of the day when you should not send marketing messages. There are two good reasons for this:

  • Regulations: Several countries have laws regarding this for SMS. You can find more about which ones here. For WhatsApp, there is no regulation.

  • Marketing effectiveness: Marketing is much less effective during quiet hours. Since customers have a higher engagement rate during non-quiet hours, focus on sending messages during that period.

How quiet hours work

If a marketing message is scheduled to be sent to a recipient with a phone number, and it is currently quiet hours in the recipient's country, the message will be sent immediately after the quiet hours end.

Example

If you schedule a marketing campaign message for a recipient in Brazil, setting quiet hours on WhatsApp from 5 PM to 10 AM, and you send the message at 5:30 PM Brasilia Time on a Thursday, the message will be delayed. Since the local time is within the quiet hours, the message will only be sent after they end, which is at 10 AM Brasilia Time on Friday.

Supported platforms and activation

WhatsApp

  • Quiet hours are optional for WhatsApp.

  • Quiet hours for WhatsApp only apply to approved marketing message templates, sent via Campaigns, Journeys, or Flows, or messages from our API when no conversation is ongoing.

  • Quiet hours do not apply to messages sent from Flows or our API during the 24-hour customer care window, so as not to disrupt ongoing conversations.

To activate quiet hours for WhatsApp, go to Preferences > WhatsApp > Activate custom quiet hours.

SMS

  • SMS Quiet hours are currently not enforced by Bird.

  • You must ensure you are following any applicable regulations around the sending of promotional marketing traffic outside of business hours.

Quiet hours and Bird products

To determine if a message should be subject to quiet hours, we examine ongoing interactions and assess if the content is marketing-related. The following sections describe the variables checked for each Bird product.

Journeys and Campaigns

Quiet hours are not applied to campaign test messages.

  • WhatsApp: When a customer manually activates quiet hours, all messages using pre-approved WhatsApp marketing templates will adhere to these quiet hours.

Flows, API Messages and Inbox

  • WhatsApp: When quiet hours are manually activated by the customer, and there is no ongoing conversation with the end-user, all messages using pre-approved WhatsApp marketing templates will be subject to quiet hours.

Countries with multiple time zones

For countries with multiple time zones, we offer the option to use area codes to send messages to users according to their local time.

To activate the usage of area codes, go to Preferences > WhatsApp > Activate Area Codes.

We provide area codes for the countries listed in the table below, allowing campaigns to be sent at specific local times. Some regions in the US and Canada have multiple time zones within a single area code.

We also indicate the default time zone used when area codes are disabled, and the scheduling times for messages sent during quiet hours.

CountryQuiet hours end time with area codes activatedWith area codes deactivated

Brazil

End-user's local time quiet hours start at 09:00 pm ends at 8AM.

09:00pm -> 21:00 am Brasilia Time (GMT-3)

Canada

End-user's local time quiet hours start at 08 pm ends at 8AM for most of the country.

Area codes with multiple time zones:

Quรฉbec: For counties รŽles de la Madeleine, including Cap-aux-Meules, and Grosse-รŽle, messages will be scheduled for 9AM.

Saskatchewan: For counties Lloydminster, Creighton, and Denare Beach, messages will be scheduled to 9AM.

06:30 pm -> 11:00 am Toronto Time (GMT-5, GMT-4 during Daylight Savings Time)

United States of America

End-user's local time quiet hours start at 08 pm ends at 8AM for most of the country.

Areas with multiple time zones:

Nevada: the counties West Wendover, Jackpot, Owyhee, Mountain City and Jarbidge are in Mountain Time Zone. For end-users in these regions, messages will be scheduled to 8AM.

Indiana: the counties Lake, Porter, La Porte, Newton, Jasper, Posey, Vanderburgh, Warrick, Spencer and Gibson are in the Central Time Zone. For end-users in these regions, messages will be scheduled to 8AM.

Kansas: the counties Sherman, Wallace, Greeley, and Hamilton are in the Mountain Time Zone. For end-users in these regions, messages will be scheduled to 8AM.

Michigan: the counties Dickinson, Gogebic, Iron and Menominee are in the Central Time Zone. For end-users in these regions, messages will be scheduled to 8AM.

Oregon: Malheur County is in the Mountain Time Zone. For end-users in that region, messages will be scheduled to 10AM.

08:00 pm -> 02:00 pm New York Time (GMT-4)

Mexico

End-user's local time quiet hours starts at 08:00PM ends at 8AM.

07:00 pm ->09:00 am Mexico City Time (GMT-5)

Spain

No mandatory quiet hours presents , End-user's local time as defined on custom quiet hours.

Madrid Time (GMT+2)

Portugal

No mandatory quiet hours presents , End-user's local time as defined on custom quiet hours.

Lisbon Time (GMT+1)

Indonesia

No mandatory quiet hours presents , End-user's local time as defined on custom quiet hours.

Jakarta Time (GMT+7)

Russia

No mandatory quiet hours presents ,End-user's local time as defined on custom quiet hours.

Moscow Time (GMT+3)

Custom quiet hours

Customers can now define custom quiet hours, specifying when marketing messages should not be sent. For example, a customer can set messages to be held until 9AM local time.

You can set customize quiet hours as part of senders Preferences in the preference menu.

Example

For the Netherlands, if a customer sets custom quiet hours from 8 PM to 8 AM, messages will not be sent during that period on any day of the week.

Supported countries ๐ŸŒŽ

Currently, we support over 100 countries. This is not a definitive list: if you notice a country that needs support, please inform us.

Regulated countries
  • Australia ๐Ÿ‡ฆ๐Ÿ‡บ

  • Belgium ๐Ÿ‡ง๐Ÿ‡ช

  • Brazil ๐Ÿ‡ง๐Ÿ‡ท

  • Canada ๐Ÿ‡จ๐Ÿ‡ฆ

  • Chile ๐Ÿ‡จ๐Ÿ‡ฑ

  • Colombia ๐Ÿ‡จ๐Ÿ‡ด

  • Costa Rica ๐Ÿ‡จ๐Ÿ‡ท

  • Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ

  • Ecuador ๐Ÿ‡ช๐Ÿ‡จ

  • Estonia ๐Ÿ‡ช๐Ÿ‡ช

  • Czechia ๐Ÿ‡จ๐Ÿ‡ฟ

  • France ๐Ÿ‡ซ๐Ÿ‡ท

  • Finland ๐Ÿ‡ซ๐Ÿ‡ฎ

  • Germany ๐Ÿ‡ฉ๐Ÿ‡ช

  • Honduras ๐Ÿ‡ญ๐Ÿ‡ณ

  • Hungary ๐Ÿ‡ญ๐Ÿ‡บ

  • Italy ๐Ÿ‡ฎ๐Ÿ‡น

  • India ๐Ÿ‡ฎ๐Ÿ‡ณ

  • Ireland ๐Ÿ‡ฎ๐Ÿ‡ช

  • Japan ๐Ÿ‡ฏ๐Ÿ‡ต

  • Kazakhstan ๐Ÿ‡ฐ๐Ÿ‡ฟ

  • South Korea ๐Ÿ‡ฐ๐Ÿ‡ท

  • Kuwait ๐Ÿ‡ฐ๐Ÿ‡ผ

  • Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ

  • Mexico ๐Ÿ‡ฒ๐Ÿ‡ฝ

  • New Zealand ๐Ÿ‡ณ๐Ÿ‡ฟ

  • Norway ๐Ÿ‡ณ๐Ÿ‡ด

  • Paraguay ๐Ÿ‡ต๐Ÿ‡พ

  • Peru ๐Ÿ‡ต๐Ÿ‡ช

  • Saudi Arabia ๐Ÿ‡ธ๐Ÿ‡ฆ

  • Singapore ๐Ÿ‡ธ๐Ÿ‡ฌ

  • Sweden ๐Ÿ‡ธ๐Ÿ‡ช

  • Taiwan ๐Ÿ‡น๐Ÿ‡ผ

  • United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง

  • United Arab Emirates ๐Ÿ‡ฆ๐Ÿ‡ช

  • United States of America ๐Ÿ‡บ๐Ÿ‡ธ,

  • Uruguay ๐Ÿ‡บ๐Ÿ‡พ

  • Venezuela ๐Ÿ‡ป๐Ÿ‡ช

Unregulated countries
  • Austria ๐Ÿ‡ฆ๐Ÿ‡น

  • Argentina ๐Ÿ‡ฆ๐Ÿ‡ท

  • Azerbaijan ๐Ÿ‡ฆ๐Ÿ‡ฟ

  • Bangladesh ๐Ÿ‡ง๐Ÿ‡ฉ

  • Bulgaria ๐Ÿ‡ง๐Ÿ‡ฌ

  • Belarus ๐Ÿ‡ง๐Ÿ‡พ

  • Cรดte d'Ivoire ๐Ÿ‡จ๐Ÿ‡ฎ

  • Switzerland ๐Ÿ‡จ๐Ÿ‡ญ

  • Cameroon ๐Ÿ‡จ๐Ÿ‡ฒ

  • China ๐Ÿ‡จ๐Ÿ‡ณ

  • Cyprus ๐Ÿ‡จ๐Ÿ‡พ

  • Egypt ๐Ÿ‡ช๐Ÿ‡ฌ

  • Spain ๐Ÿ‡ช๐Ÿ‡ธ

  • Ethiopia ๐Ÿ‡ช๐Ÿ‡น

  • Georgia ๐Ÿ‡ฌ๐Ÿ‡ช

  • Greece ๐Ÿ‡ฌ๐Ÿ‡ท

  • Croatia ๐Ÿ‡ญ๐Ÿ‡ท

  • Haiti ๐Ÿ‡ญ๐Ÿ‡น

  • Hong Kong ๐Ÿ‡ญ๐Ÿ‡ฐ

  • Indonesia ๐Ÿ‡ฎ๐Ÿ‡ฉ

  • Italy ๐Ÿ‡ฎ๐Ÿ‡น

  • Israel ๐Ÿ‡ฎ๐Ÿ‡ฑ

  • Iran ๐Ÿ‡ฎ๐Ÿ‡ท

  • Cambodia ๐Ÿ‡ฐ๐Ÿ‡ญ

  • Sri Lanka ๐Ÿ‡ฑ๐Ÿ‡ฐ

  • Latvia ๐Ÿ‡ฑ๐Ÿ‡ป

  • Lithuania ๐Ÿ‡ฑ๐Ÿ‡น

  • Luxembourg ๐Ÿ‡ฑ๐Ÿ‡บ

  • Morocco ๐Ÿ‡ฒ๐Ÿ‡ฆ

  • Moldova ๐Ÿ‡ฒ๐Ÿ‡ฉ

  • Myanmar ๐Ÿ‡ฒ๐Ÿ‡ฒ

  • Malta ๐Ÿ‡ฒ๐Ÿ‡น

  • Mozambique ๐Ÿ‡ฒ๐Ÿ‡ฟ

  • Nicaragua ๐Ÿ‡ณ๐Ÿ‡ฎ

  • Nigeria ๐Ÿ‡ณ๐Ÿ‡ฌ

  • Nepal ๐Ÿ‡ณ๐Ÿ‡ต

  • Netherlands ๐Ÿ‡ณ๐Ÿ‡ฑ

  • Oman ๐Ÿ‡ด๐Ÿ‡ฒ

  • Philippines ๐Ÿ‡ต๐Ÿ‡ญ

  • Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ

  • Palestine ๐Ÿ‡ต๐Ÿ‡ธ

  • Poland ๐Ÿ‡ต๐Ÿ‡ฑ

  • Portugal ๐Ÿ‡ต๐Ÿ‡น

  • Qatar ๐Ÿ‡ถ๐Ÿ‡ฆ

  • Russia ๐Ÿ‡ท๐Ÿ‡บ

  • Rwanda ๐Ÿ‡ท๐Ÿ‡ผ

  • Slovenia ๐Ÿ‡ธ๐Ÿ‡ฎ

  • Slovakia ๐Ÿ‡ธ๐Ÿ‡ฐ

  • Eswatini ๐Ÿ‡ธ๐Ÿ‡ฟ

  • Thailand ๐Ÿ‡น๐Ÿ‡ญ

  • Turkey ๐Ÿ‡น๐Ÿ‡ท

  • Tanzania ๐Ÿ‡น๐Ÿ‡ฟ

  • Ukraine ๐Ÿ‡บ๐Ÿ‡ฆ

  • Uganda ๐Ÿ‡บ๐Ÿ‡ฌ

  • Uzbekistan ๐Ÿ‡บ๐Ÿ‡ฟ

  • Vietnam ๐Ÿ‡ป๐Ÿ‡ณ

  • Yemen ๐Ÿ‡พ๐Ÿ‡ช

  • South Africa ๐Ÿ‡ฟ๐Ÿ‡ฆ

  • Zambia ๐Ÿ‡ฟ๐Ÿ‡ฒ

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