> For the complete documentation index, see [llms.txt](https://docs.bird.com/applications/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/applications/channels/channels/supported-channels/apple-messages-for-business/how-to/send-messages.md).

# Send messages

Once you have installed Apple Messages for Business, you will be able to send and receive messages using MessageBird.

Apple Messages can be sent:

* From [Inbox](/applications/inbox/inbox.md)
* With [Flows](/applications/automation/flows.md)
* With [Channels API](https://docs.bird.com/api/channels-api)

### Rich link messages

In Apple Messages, when you send a message that contains a URL, it will be automatically converted into a rich link.

Rich cards are automatically generated from the link. Their appearance of these cards is taken from the URL's *opengraph metadata*:

* **Image**: If the opengraph metadata is og:image, then the card will display as an image.
* **Video**: If the opengraph metadata is og:video, then the card will be playable as a video, using the og:image metadata as the preview before the video is played.

{% hint style="info" %}
Make sure your og:image data is up-to-date, and suitable to be displayed to customers.
{% endhint %}

### Interactive messages

Interactive messages are messages that you can send to your customers with Apple Messages, that your customers can use to do things like send a pre-written reply, leave feedback, or make payments.


---

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