Create a single product WhatsApp message template

Single product messages allow you to reply to an open WhatsApp conversation with a specific product.

Single product messages are automatically sent with 'View' as the accompanying CTA. This can't be changed.

How to build a single product message template

What you'll need

  • A connected Facebook catalog

  • The ID of the product you want to share. To find the product ID, go to Facebook Business Manager, open your catalog, find the product you want to share, and copy the content ID.

The product ID must come from the catalog that is connected to the WhatsApp channel you will be sending the message from.

Step one: Set up up your message project

  1. Go to Content > Message templates.

  2. Click Create new message project.

  3. Under 'Platform', select WhatsApp.

  4. Under 'Interaction', select Reply to open conversation.

  5. Under 'Message type', select Product.

  6. Give your message project a recognizable name.

  7. Use the 'Default locale' dropdown to select the default language for your template.

  8. Click Get started now.

Step two: Design and publish your message

  1. In the panel on the right-hand side of your screen, enter the ID of the product you want to share in the 'Product ID' field. This will automatically pull in the product image, name, and price from your Facebook catalog.

  2. In the 'Body' field, enter the message that you want to send along with the product. This could be a description of the product you're sharing.

  3. Check the copy of the optional unsubscribe footer.

  4. Click Publish.

That's it! You have successfully created a single product template for WhatsApp.

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