The contacts directory is a centralized location within MessageBird where all of your contact information is stored. This directory allows you to easily access and manage all of your customer data in one place.
By default, the directory displays columns for the contact's display name, first name, last name, created date, and updated date.
You can easily change the columns that are displayed by clicking on the "columns" symbol located in the top right corner of the directory. This allows you to choose which attributes to display, making it easier to access the information that is most important to you and your team.
Contacts can be filtered using attributes or identitifers. These attributes can come from connector integrations, CSV uploads, or be defined manually.
By filtering contacts based on these attributes, you can quickly find the information you need to personalize your interactions with customers or to create targeted campaigns.
For example, you could use the "attribute = is unknown" filter to identify customers who haven't provided certain information, allowing you to follow up and fill in any missing details. You could also use the "attribute = equals" filter to find customers who meet specific criteria, such as customers who have made a purchase in the last month.
These filtered contacts can then be saved as an Audience.