Lists are static collections of contacts that are grouped together based on specific criteria.

Unlike audiences, contacts are not automatically added or removed from lists based on changes to their profile information. Instead, contacts must be manually added or removed from groups.

Lists are a useful way to organize contacts based on specific characteristics or attributes. For example, you may want to create a group for VIP customers or a group for customers who have opted-in to receive promotional offers.

How to create a list

  1. Go to Grow customers > Lists.

  2. Click Create new list.

  3. Enter a name for your list.

  4. [Optional] Enter a description for your list.

  5. Click Create.

How to add contacts to a list

*'Groups' and 'lists' are occasionally used interchangeably in the UI.

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