Brand registration
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To register use cases with the campaign registry, you need to register your brand first.
Here are some important details to keep in mind:
There is a charge for registering your brand.
If your brand information is currently unregistered, you will be reminded of the key details to review before submitting it.
If your brand is rejected, you'll need to contact our support team to help you resubmit your brand information or apply for secondary vetting.
You need an approved brand before you can register a 10DLC campaign. Once your brand is approved, the same brand can be used to register multiple use cases.
Brand registration
Applicable to any brand which is currently not registered through MessageBird at the Campaign Registry. Charged on brand submission
$4
Brand resubmission
If a brand registration is not approved, and you would like to resubmit the brand there is a resubmission fee charged for each attempt
$4 (per resubmission)
Brand secondary vetting fee
Fee for Brand vetting. Secondary vetting is an additional brand review done by the carriers which may allow for higher throughput
$40 (optional)
Your Brand information is related to the Brand that is customer facing, that is seen as the Brand related to the message content. Brand information should match your CP-575 letter. Sometimes also called an EIN confirmation letter, this is a notice from the Internal Revenue Service confirming that you have been granted an EIN (Employer Identification Number). The EIN is sometimes also referred to as FEIN, or Federal Employer Identification Number.
The brand form is divided into several sections, each requiring specific information:
Company overview
Company Name
Legal company name. This should match the legal company name used to register your EIN/Tax ID.
Display Name
Display or marketing name your brand. also known as "Doing Business As" / d.b.a.
Website URL
Branded URL of your company's website
Not accepted: social media URLs, public website listings URLs
Business Vertical
The primary business vertical of your company
Company Registration
EIN / Tax ID Country
Country where the business is registered
EIN
EIN - 9 digits
Entity Type
Legal entity type
Entity Identifier Type
DUNS, GIIN, LEI identifier type if applicable
Optional field.
Company Contact
Representative's First Name
First name of the company representative
Who can we contact in this company to confirm any business details?
Representative's Last Name
Last name of the company representative
Contact Phone Number
Phone number of your company representative
Contact Email
Email of your company representative
Make sure to provide your Company's Branded email for contact
Street address
Street address of a company office
It must match EIN registration documents
City
City of a company office
State/ Province
State or province of a company office
Postal Code
Post code of a company office
Country
Country of a company office's address
Authentication+ Contact
Provide a Brand's representative email for 2FA verification. The brand representative’s email address must be associated with the brand’s website domain.
Valid email of brand's representative for 2FA.
The brand representative’s email address associated with the brand’s website domain.
What is the " Authentication+ " required by the Campaign Registry? Authentication+ is an enhanced added layer of security to prevent bad actors from impersonating legitimate brands and sending fraudulent messages. It is mandatory for all new and existing public for profit brands registering for A2P 10DLC. Soon to be expanded to all other Brands. Even if your public for profit brand is already verified, you’ll need to comply with Authentication+ to register new campaigns.
How does " Authentication+ " work?
In a nutshell, Authentication+ adds an extra layer of security by verifying the identity of the brand representative registering for A2P 10DLC messaging. This is how it works:
Email Verification: When registering a new brand or “updating” (the 2FA is sent when an existing brand is revetted following an update) a public profit (i.e., publicly traded company) brand, you must provide a brand representative’s email address. This email need to be a valid business email associated with the brand. We will not accept personal, and group email IDs.
Two-Factor Authentication: TCR will send a 2FA email to the provided address. The brand representative must click the link in the email, and enter their name and title to complete the 2FA. to verify their identity.
Verification Deadline: if you’re registering a new public profit brand or updating an existing one, make sure you have access to a brand representative’s email address associated with the brand’s domain. The initial email will expire in 7 days. Make sure to inform your brand to complete the 2FA process within 7 days or contact us if the link has expired. Bird can resend a 2FA verification up to 30 days from registration or adding a business contact email before the brand must be resubmitted.
Verified Status: Once verified, the brand’s status in TCR changes to “VERIFIED,” allowing you to register new campaigns.
If you intend to send high volumes of messages, we recommend submitting your brand for vetting. If so, select this field in the brand form. Note there is an additional cost of $40 associated with each Brand vetting attempt. This option may also be helpful if your brand is not being successfully verified through the standard registration process.
Once your brand has been vetted, you will have access to all standard Use Cases. However, the available throughput and classification will depend on the resulting Vetting Score achieved. Note that vetting will be based on your current Brand information, so it is important to double-check that all details are correct before proceeding.
It is important to note that better throughput is not guaranteed. In rare cases where a lower Vetting Score is achieved, the Brand Secondary Vetting process may also impose a reduction in a Brand & Use Case throughput. You can refer to the tables available on the our website for more information.
Your brand registration can have the following status
Pending
Your brand submission is pending approval
Pending submissions cannot be edited
Rejected
Your brand submission has been rejected by the Campaign Registry
You can review and update your Brand details for re-submission or secondary vetting
Failed
Your brand submission is invalid and has not been submitted to the Campaign Registry
Approved
Your brand submission has been approved by the Campaign Registry
If your approved brand has been externally vetted or has an active campaign, the following fields cannot be edited: company name, EIN issuing country, EIN/Tax ID, Entity type
If you have submitted an external vetting request for your brand submission this can have the following status
Pending
The vetting request is pending
Rejected
The external vetting has been rejected
Failed
The external vetting has failed to be created
Approved
The external vetting request has been completed successfully
Expired
The external vetting has expired. A new external vetting should be requested
For more details on how Messaging throughput is allocated for 10DLC, please visit this page. Your brand registration status has a direct impact on the number of SMS messages you can send to your channel:
Pending
-
-
-
Approved
No
No
Class E or F / Low
Approved
No
Yes
Depends on vetting score
Approved
Yes
Yes
Class A or B / Top
Rejected
-
-
All traffic will be blocked. 10DLC messaging is not allowed
Failed
-
-
All traffic will be blocked. 10DLC messaging is not allowed
Deleted
-
-
You have deleted your brand registration submission.
Rejected Brads are normally accompanied by a clear reason that can be found in the 10DLC view
How to register a 10DLC brand
Check how to register a brand from the Dashboard.
How to register a 10DLC campaign
Already registered a brand? Check how to register a 10DL Campaign from the Dashboard.
Prohibited Messaging Content and Categories
In order to send SMS and MMS in the United States, you must follow local restrictions. View list of Prohibited Content in NORAM Messaging.
