# Create and send a Google RCS campaign

For this guide, we're going to use our [previously created Google RCS message template](https://docs.bird.com/applications/channels/channels/supported-channels/google-rcs/create-a-google-rcs-message-template) to send a marketing campaign for a travel company.

### What you'll need

* [An RCS Agent](https://docs.bird.com/applications/channels/channels/supported-channels/google-rcs/create-a-google-rcs-agent-and-install-google-rcs-as-a-channel)
* [An installed RCS channel](https://docs.bird.com/applications/channels/channels/supported-channels/create-a-google-rcs-agent-and-install-google-rcs-as-a-channel#step-4-install-rcs-as-a-channel)
* [An RCS message template](https://docs.bird.com/applications/channels/channels/supported-channels/google-rcs/create-a-google-rcs-message-template)

### Create and send your RCS campaign

1. From the From the **Marketing** section of your workspace, go to **Campaigns** > **Create campaign**.
2. Select Google RCS as the campaign channel.
3. Enter a name for your campaign, such as 'Adventure travel'.
4. Add any campaign tags.
5. Select the recipients to **Send to** from the drop-down.
6. \[Optional] Use the dropdown to select recipients you don't want to send to.
7. \[Optional] use the toggle to skip recently sent to profiles.
8. Click **Continue to content**.
9. In the **Sender** section, choose the **Google RCS Business Messaging** channel from the drop-down.
10. In the **Campaign content** section, select a your RCS message template from the drop-down.
11. Click **Continue to review**.
12. Test your campaign by selecting a simulated contact.
13. Schedule your campaign for an optimal time, or click **Send now.**

### What next?

* As message recipients start to interact with your message by clicking the quick reply button, or replying to your message, you will be able to see these messages arrive in [Inbox](https://docs.bird.com/applications/inbox). 
* If you want these replies to be handled by an [AI Agent](https://docs.bird.com/applications/ai-features/ai-agents), set up and [deploy an AI Agent](https://docs.bird.com/applications/ai-features/ai-agents/how-to/deploy-an-ai-agent) on RCS. Set up your AI Agent so it hands over to an Inbox agent as required.
* If you want to handle them manually in Inbox, don't deploy an AI Agent.
* From Inbox, agents can have conversations over RCS, and make calls to the customer, with all the conversation history at their fingertips.
* You can also create multiple [RCS message templates](https://docs.bird.com/applications/channels/channels/supported-channels/google-rcs/create-a-google-rcs-message-template), and set up and deploy a [Journey](https://docs.bird.com/applications/channels/channels/supported-channels/google-rcs/broken-reference), using RCS as the channel trigger.


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