Create and send a Google RCS campaign

For this guide, we're going to use our previously created Google RCS message template to send a marketing campaign for a travel company.

What you'll need

• An RCS Agent
• An installed RCS channel
• An RCS message template

Create and send your RCS campaign

1. From the From the Marketing section of your workspace, go to Campaigns > Create campaign.

2. Select Google RCS as the campaign channel.

3. Enter a name for your campaign, such as 'Adventure travel'.

4. Add any campaign tags.

5. Select the recipients to Send to from the drop-down.

6. [Optional] Use the dropdown to select recipients you don't want to send to.

7. [Optional] use the toggle to skip recently sent to profiles.

8. Click Continue to content.

9. In the Sender section, choose the Google RCS Business Messaging channel from the drop-down.

10. In the Campaign content section, select a your RCS message template from the drop-down.

11. Click Continue to review.

12. Test your campaign by selecting a simulated contact.

13. Schedule your campaign for an optimal time, or click Send now.

What next?

• As message recipients start to interact with your message by clicking the quick reply button, or replying to your message, you will be able to see these messages arrive in Inbox.
• If you want these replies to be handled by an AI Agent, set up and deploy an AI Agent on RCS. Set up your AI Agent so it hands over to an Inbox agent as required.
• If you want to handle them manually in Inbox, don't deploy an AI Agent.

• From Inbox, agents can have conversations over RCS, and make calls to the customer, with all the conversation history at their fingertips.

• You can also create multiple RCS message templates, and set up and deploy a Journey, using RCS as the channel trigger.