LogoLogo
Get a demoLog inAcademyDevelopersMore docs
  • Bird CRM docs
    • Explore all products
    • Use cases
      • Bird for travel
        • Abandoned search recovery
        • Flight confirmation
        • Holiday search campaigns
        • Price change alerts
    • About Bird CRM
  • Inbox
    • Inbox
      • Concepts
        • Reports
      • Admin guide
        • Agents
          • Invite an agent to Inbox
          • Remove an agent from Inbox
          • FAQs
        • Tags
        • Routing
        • Teams
        • Feeds
        • Sender profiles
        • Reporting
      • Agent guide
        • 📚1. The basics
        • ⏰2. Your availability status
        • ✉️3. Send and receive messages
        • 💬4. Manage conversations
        • 👥5. View conversation participants
        • 👤6. View a contact's profile
  • Campaigns
    • Campaigns
      • Quickstarts
        • Send a campaign
      • Concepts
        • A/B tests
          • FAQs
        • Branded links
        • Calendar view
        • Campaign tags
        • Frequency limits
        • Scheduling
      • How-to
        • Schedule a campaign
        • Run an A/B test
        • Replicate a campaign
    • WhatsApp campaigns
      • How-to
        • Send a WhatsApp campaign
    • Email campaigns
      • How-to
        • Send an email campaign
    • SMS campaigns
      • Concepts
        • Best practices for MMS campaigns
      • How-to
        • Send an SMS campaign
    • Push notifications
      • How-to
        • Send a push notification campaign
    • New Campaign Builder
  • Automation
    • Journeys
      • Quickstarts
        • Create an abandoned cart recovery journey
      • Concepts
        • Journey templates
        • Journey runs
        • Journey insights
        • Journey reports
      • How-to
        • Use a send message step in a journey
        • Use a wait step in a journey
        • Use a conditional step in a journey
        • Use an update contact step in a journey
        • Use an end journey step in a journey
    • Flows
      • Quickstarts
        • Use template flows
        • Build an inbound flow
      • Concepts
        • Capabilities and limitations
        • Triggers
          • Agent triggers
          • Connector triggers
            • HubSpot triggers
          • Contact triggers
          • Conversation triggers
          • Feed item triggers
          • Message lifecycle triggers
          • Voice triggers
          • Webhook triggers
          • HTTP endpoint trigger
          • WhatsApp flow endpoint trigger
        • Actions
          • Bird API actions
            • Bots actions | API
            • Channel actions | API
            • Collaboration actions | API
            • Conversation actions | API
            • Engagements actions | API
            • Number management actions | API
          • Core actions
            • How to set up global variables in Flows
          • Contact actions
          • Channel actions
          • Conversation actions
          • Connector actions
            • HubSpot actions
            • Open AI actions
          • Voice actions
      • How-to
        • Route conversations based on language
        • Route conversations based on sentiment
        • Set up a business hours auto-responder
        • Create a simple auto-responder
        • Set up conversational marketing
        • Create an FAQ bot
    • Approval Flow
  • Audience & Contacts
    • Sign-up forms
      • Quickstarts
        • Create a sign-up form
        • Create quizzes
      • Concepts
        • Sign-up process
        • Display
        • Colors
        • Targeting
        • Languages
        • Sign-up form analytics
    • Lists and segments
      • Quickstarts
        • Create a segment
      • Concepts
        • Segments
        • Lists
      • How-to
        • Create a segment based on contact activity
        • View contacts in a segment
        • Edit the setup of a segment
        • Delete a segment
        • Create a list
    • Contacts
      • Concepts
        • Contacts
        • Contacts directory
        • Contact profiles
        • Consent and subscriptions
          • Suppressions
          • Managing unsubscribes
          • Opt-ins, consent, and subscription statuses
            • Contacts with a 'blank' subscription status
      • How-to
        • Add contacts
        • Update the subscription status of your existing contacts
        • Send marketing campaigns to contacts with a 'blank' subscription status
        • Export contacts
  • Content
    • Email templates
      • Concepts
        • Email content, styling, and personalization
        • Email design best practices
        • Advanced Email Templating
      • How-to
        • Create an email template
        • Import a custom HTML email
        • Use a prebuilt email template
        • Create personalized abandoned cart, browse and order placed emails
    • Message templates
      • Quickstarts
        • Create a message template
      • Concepts
        • Localization
        • Versioning
        • WhatsApp message templates
          • WhatsApp approved message templates
          • Reply to open conversation message template
          • Commerce messages
        • Apple Messages for Business
        • Push notifications
      • How-to
        • Localize a message template
        • Add variables to a message template
        • Create an SMS message template
        • Apple Messages for Business
          • Use dynamic variables in Apple Messages templates
          • Create a text Apple Messages template
          • Create an image Apple Messages template
          • Create a location Apple Messages template
          • Create a file Apple Messages template
          • Create a rich link Apple Messages template
          • Create a list picker Apple Messages template
          • Create authentication Apple Messages message types
          • Create a quick reply Apple Messages template
          • Create a time picker Apple Messages template
          • Create an iMessage App message template
          • Create a payment Apple Messages template
        • WhatsApp message templates
          • Create a WhatsApp approved message template
          • Create a reply to open conversation WhatsApp message template
          • Create a single product WhatsApp message template
          • Create a catalog WhatsApp message template
          • Create a coupon WhatsApp message template
          • Create an action WhatsApp message template
          • Create a limited time offer WhatsApp message template
          • Create a carousel WhatsApp message template
          • Create Approved WhatsApp Flows Template
          • Create reply to open conversation WhatsApp Flows Template
        • Create Push Notifications message templates
    • Chat widgets
      • Concepts
        • Send and receive messages
      • How-to
        • Build and install a chat widget on a Shopify store
        • Build and install a chat widget on your website
    • Media Library
      • How to Upload Images to the Media Library
    • Translation files
      • Creating and using translation files
    • External Data Sources
    • Lookup Tables
    • Discounts
    • Lookup tables
      • Managing lookup tables
      • Using lookup tables in Flows
    • Products
      • Custom Product Catalog Source
  • Analytics
    • Analytics
      • Concepts
        • Reporting metrics
        • Understanding the Attribution Model
        • List-unsubscribe in email headers
        • Understand Open Tracking
    • Channel analytics
      • Concepts
        • Channel logs
      • How-to
        • Analyze the performance of your channels
    • Campaign reports
      • Concepts
        • WhatsApp campaign reports
        • Email campaign reports
        • SMS campaign reports
      • How-to
        • View campaign reports
        • View A/B test campaign reports
        • See an overview campaign performance
  • Channels
    • Channels
      • Concepts
        • Quiet hours
      • Quickstarts
        • Find and install a channel
        • View information about an installed channel
        • View Channel Logs
      • Supported channels
        • Apple Messages for Business
          • Quickstarts
            • Install Apple Messages for Business
            • Use Apple Messages for Business
          • Concepts
            • Typing indicators
            • User device capabilities
          • How-to
            • Complete onboarding
            • Use entry points
            • Route messages
            • Send messages
            • Use Apple Pay
        • Email
          • Install email
          • Forwarding emails from Gmail
          • IP pools
          • Configure BIMI
        • Facebook Messenger
          • Install Facebook Messenger
          • Use Facebook Messenger
          • Facebook Messenger message types
        • Instagram Messaging
          • Install Instagram Messaging
          • Use Instagram Messaging
          • FAQs and Best Practices
          • Instagram message types
        • LINE
          • Install LINE
        • LinkedIn Pages Messaging
          • Install LinkedIn Pages messaging
          • Use LinkedIn Pages Messaging
          • LinkedIn Pages Messaging Types
        • Numbers
          • Quickstarts
            • Find and buy a new number
            • Activate a number
          • Concepts
            • Number types
            • Know-Your-Customer (KYC)
            • Activation, approval, and rejection
            • Number restrictions in China
          • How-to
            • Use a number
            • Cancel a number
            • Troubleshooting
            • FAQs
        • Push notifications
        • Google RCS
          • Create a Google RCS agent and install Google RCS as a channel
          • Testing and launching your agent
          • Create a Google RCS message template
          • RCS message template types
          • Create and send a Google RCS campaign
          • Create an RCS lead nurture journey with a fallback
          • Use RCS with an AI Agent
          • Grow RCS subscribers with a sign-up form
        • SMS
          • Quickstarts
            • Install SMS
            • Toubleshoot SMS Deliveries Faliures
            • (Missing) SMS delivery status
            • Troubleshoot Channel Health
          • Concepts
            • SMS parts and message length
            • SMS message types and compliance
            • Opt-in and opt-out compliance
            • Choose the right sender : Availability and restrictions by country
              • SMS Country Information Guide: Africa (A-L)
              • SMS Country Information Guide: Africa (M-Z)
                • South Africa
                • Nigeria
              • SMS Country Information Guide: Asia (A-K)
                • Japan
                • India
                • China
              • SMS Country Information Guide: Asia (L-Z)
                • Malaysia
                • Singapore
              • SMS Country Information Guide: Caribbean
              • SMS Country Information Guide: Central America
              • SMS Country Information Guide: Europe (A-M)
              • SMS Country Information Guide: Europe (N-Z)
              • SMS Country Information Guide: Middle East
                • United Arab Emirates
              • SMS Country Information Guide: North America
                • Messaging Best Practices - NORAM SMS / MMS
                • Canada
                • United States
                • Prohibited Content - NORAM SMS / MMS
              • SMS Country Information Guide: Oceania
                • New Zealand
                • Australia
              • SMS Country Information Guide: South America
            • MMS sizes and limitations
            • Automatic sender selection
            • SMS Registration
              • Use case requirements for SMS Registration
              • Setting up a SMS consent flow
              • SMS Privacy Policies
              • SMS Toll-free number
                • TFN Verification
                • Additional Costs for using TFN
                • How-to Guides
                  • Purchase a Toll Free Number via Bird
                  • Register a US or Canadian TFN for SMS via Bird
              • SMS 10DLC
                • How-to Guides
                  • Purchase a 10DLC number via Bird
                  • Register a 10DLC brand via Bird
                  • Register a 10DLC campaign via Bird
                  • Install SMS 10DLC
                  • Delete inactive 10DLC campaigns to avoid additional charges
                • Throughput and Daily Caps
                • Brand registration
                • Campaign registration
                • Additional costs for using 10DLC
                • 10DLC FAQs
            • Page 1
        • WhatsApp
          • Quickstarts
            • Before you start
            • Install WhatsApp
          • Concepts
            • WhatsApp for Business
            • Accounts and verification levels
              • Verified Facebook Business Manager Account
              • Official WhatsApp Business Account (Green tick)
            • Use WhatsApp
            • WhatsApp message types
            • WhatsApp's Customer Care Window
            • FAQs
          • How-to
            • Verify your Facebook Business Manager Account
            • Set up commerce messaging
              • Product inquiries
              • Product orders
            • Create a WhatsApp Flow
              • Create a flow
              • Testing your flow
              • Publishing and sending your flow
              • Handling Flow submission
            • Enable conversational components
            • Become a WhatsApp Tech Provider
              • Onboard as a Tech Provider
              • Connecting to Bird as solutions provider
              • Meta Tech Partner Migration 2024
        • Telegram
          • Install Telegram
          • Bot commands setup
  • AI
    • AI
      • Quickstarts
        • Create an FAQ model
        • Build a detect intent model
      • Concepts
        • AI Assistants
          • Agent Assistant
          • Flows Assistant
          • Studio Assistant
          • FAQ Assistant
          • Audience Assistant
        • AI flow actions
        • AI integrations
        • Detect language: Supported languages
      • How-to
        • Set up and deploy automated FAQs
        • Set up and deploy detect intent models
    • AI Agents
      • Concepts
        • Knowledge bases
        • OpenAI token usage
      • How-to
        • Build a knowledge base
        • Set up an AI Agent
        • Deploy an AI Agent
  • Payments
    • Bird Pay (Beta)
      • Quick Start
        • How to get Bird Pay access?
      • Concepts
        • Onboarding
        • Payment Link
        • Wallet
          • Transfer
          • Recipient
        • Payments
          • Disputes
        • My customers
        • Payouts
        • Payment methods
        • Bird Pay Coverage
        • Strong Customer Authentication (SCA)
      • How-to
        • Create a Payment link
        • Refund a Payment
        • Manage Payout
        • Respond to a Dispute
        • How to set up MFA using the Authenticator app?
      • FAQs
        • Why was my onboarding unsuccessful?
        • How do I update my business address?
        • What are foreign currency fees on my Bird Payments?
        • How to raise an issue with Bird Pay with support?
  • Integrations
    • Integrations
      • Quickstarts
        • Find and install an integration
      • Concepts
        • Integration data sync
      • Supported integrations
        • ActiveCampaign
        • OPERA Cloud
        • Calendly
        • Easyship
        • Google Cloud Translation AI
        • HubSpot
        • Magento 1
        • Magento 2
        • Monday.com
        • Notion
        • OpenAI
        • Rebrandly
        • Salesforce
        • Shopify
        • SugarCRM
        • Zoho CRM
        • TikTok Ads
        • Typeform
        • WooCommerce
        • Zendesk Support
        • Google BigQuery
        • Snowflake
        • Amazon S3
        • Salesforce Marketing Cloud
        • Meta ads
        • Google Ads
  • Account & Billing
    • Account
      • Organization settings
        • General
        • Single-Sign On (SSO)
          • Set up Single-Sign On (SSO)
          • Enforce Single-Sign On (SSO)
          • Entra ID
          • Google Workspaces
          • Okta
        • SCIM
          • Okta setup
          • Entra ID
        • Security Settings
        • Business profile
        • Workspaces
        • Plans & Billing
        • Wallets
        • Users
        • Access policies
        • Access roles
        • Access keys
        • How to find your Organization ID
        • How to find a Workspace ID
        • How to limit a user's access to a single workspace
        • How to download usage report?
        • How to pay (settle) invoices via wallet?
  • Help & Reference
    • Bird support
      • Invite Bird support
    • Deliverability & compliance
      • Email compliance - Bulk sending
      • United States SMS/MMS compliance
        • Key US Regulations
        • General US content restrictions
        • US SMS/MMS compliance
        • US Voice compliance
        • US state-level laws and regulations
        • US compliance & best practices checklist
        • US compliance FAQs
      • Singapore SMS Compliance
    • Data protection
      • Approved subprocessors
    • Release notes
    • Glossary
Powered by GitBook
On this page
  • What information do I need to gather for 10DLC Registration?
  • What is included in the Prohibited Messaging Content & Categories in NORAM?
  • What is the most cost-effective way to send SMS to customers in the US using 10DLC numbers?
  • Can I use the same number for multiple use cases?
  • How many numbers, brands, and use cases can I associate with one another?
  • What are the available throughput limits on 10DLC?
  • What steps does MessageBird take to register the Brand and Campaign Brief in the Registry?
  • How does the Identification and Verification of Brands work?
  • My Brand registration was not approved. How can I re-submit the correct information?
  • How does my Brand Verification Status affect my throughput and traffic volume?
  • How can I apply for Secondary Brand Vetting? My company is not part of the Russell 3000 Index, but we need higher throughput
  • How can I cancel my 10DLC subscription?

Was this helpful?

  1. Channels
  2. Channels
  3. Supported channels
  4. SMS
  5. Concepts
  6. SMS Registration
  7. SMS 10DLC

10DLC FAQs

Last updated 6 days ago

Was this helpful?

What information do I need to gather for 10DLC Registration?

Your details refer to the customer-facing brand that is related to the message content.

If you are an ISV Customer - you must register one Brand ID and Campaign ID for each of your customers.

Under certain circumstances, and given that you are the only one controlling message content templates and messaging triggers for your ISV's customers, you may be given an exceptional option to register a 10DLC under your own Brand. In this case, 10DLC may not be the best solution, depending on your traffic volumes. Talk to Sales for options.

Your details covers the use case description, call-to-action and opt-in consent compliance checks, review of message attributes, mandatory keyword responses and sample messages, etc.

You must also comply with local applicable laws and carrier's requirements, which are subject to changes.

What is included in the Prohibited Messaging Content & Categories in NORAM?

In order to send SMS and MMS in the United States via 10DLC, you must follow local restrictions. View list of in NORAM Messaging.

What is the most cost-effective way to send SMS to customers in the US using 10DLC numbers?

The most cost-effective solution for 10DLC Messaging is to register your brand and apply for a Low Volume Mixed use case. This use case has the lowest subscription fee among the standard use cases.

This is a suitable solution if you meet the following requirements:

  • You do not send more than 10,000 SMS per month across all carriers.

  • You do not require high throughput. Low Volume Mixed cases are limited to 75 messages per minute on the AT&T network and have a capped volume of 2,000 messages per day on T-Mobile.

  • Your messages are NOT time-sensitive.

If your use case does not meet these criteria, there are other available for you to choose from.

Can I use the same number for multiple use cases?

Yes, it is possible to use the same number for multiple use cases through a Mixed Use Case. When setting up a Mixed 10DLC use case, you can select up to 5 different standard sub-use cases. However, there are some important considerations to keep in mind:

  • Filtering is increased, especially when mixed use-cases includes Marketing, due to spam risk.

  • If a suspicious SMS message is flagged as spam or as disallowed content or practice, the entire 10DLC traffic will be suspended or blocked, including all mixed use cases using that number.

  • Therefore, for medium to high volume traffic, Bird recommends separating the use cases by registering one 10DLC number per use case.

How many numbers, brands, and use cases can I associate with one another?

You can associate up to 49 numbers with the same Brand ID and Campaign ID. However, note that this won't increase deliverability as throughput is limited on the Brand or Campaign level. If, for business logic reasons, you require more than 49 numbers linked to the same Campaign ID, you'll need post-registration approval from carriers. T-Mobile charges US$500/request for an evaluation.

Each 10DLC number can only be associated with one Brand ID and Campaign ID, including Mixed Use Cases, which must be registered as such. If you register a single standard use case but send mixed messages, your traffic will be blocked. The only option for multiple use cases using the same 10DLC number is the Mixed Use Case or Low Volume Mixed (if you meet the criteria).

What are the available throughput limits on 10DLC?

Each carrier evaluates registered Brands and Use Cases independently and sets throughput limits based on the Brand's Trust Score or the Campaign ID/use case type. After registration,

AT&T provides throughput limits per minute for each Campaign ID, which is shared across all 10DLC numbers linked to that Campaign ID.

T-Mobile, on the other hand, provides throughput limits per day for each Brand, which is shared across all use cases. Daily cap is based on the Brand's Tax ID. Selecting a Mixed-use case does not impact your throughput or carrier fees with T-Mobile.

What steps does MessageBird take to register the Brand and Campaign Brief in the Registry?

Bird takes the following steps to register the Brand and Campaign use case in the Campaign Registry:

  1. Identification and Verification of Brands: This initial check confirms that the Brand is eligible for A2P 10DLC Messaging. It incurs the Brand Registration fee of US$4, regardless of the outcome. If the Brand fails to be Verified, the use of 10DLC Messaging is not allowed.

  2. Brand Secondary Vetting: This step is optional and recommended to all Brands that are not in the Russell 3000 Index and wish to apply for higher throughput equivalent to the Message Class A, B, C, or D for AT&T and Message Tier “Top” or “High” for T-Mobile. Note that the higher throughput is not guaranteed. Your higher throughput will apply to any campaign registered AFTER the vetting.

How does the Identification and Verification of Brands work?

The Brand Identification process is used to confirm the existence of a company by checking several databases. The Brand Identity Status will either be "Verified" or "Unverified", depending on the accuracy of the submitted information.

In order to obtain a "Verified" status, the following information must be checked:

  • EIN / Tax ID

  • DUNS number (optional but recommended for non-US based companies)

  • Legal Company Name matching Tax ID registration

  • Legal Company Address matching Tax ID registration

Bird recommends paying attention to the following:

  • For US Brands, it's important that their EIN, Legal Name, and Address match their registered records at the State and/or Federal level, such as their CP-575 letter.

  • For Non-Profit Brands, it's important that the registered EIN is tax-exempt as confirmed by the IRS.

  • For Government Brands, it's important that their EIN matches a government entity.

  • For Non-US Brands, a Business Number, VAT Number, or DUNS, along with the correct registered address will help with the identification process.

It's worth noting that typos and outdated information can prevent a Brand from being Verified and consequently preventing that Brand from using A2P 10DLC Messaging. In this case, the Brand Identity Status will be returned as Unverified.

My Brand registration was not approved. How can I re-submit the correct information?

How does my Brand Verification Status affect my throughput and traffic volume?

  • "Unverified" status: if a brand fails to be verified, it will receive an "Unverified" status and all 10DLC Messaging process will be blocked until resolution.

  • "Verified" Status, but not part of the Russell 3000 Stock Index: if a brand is verified but not part of the Russell 3000 Stock Index, it will be limited to lower-tier throughput, such as Message Class 'E' or 'F' on AT&T and Brand Tier 'Low' on T-Mobile.

  • "Verified" status, with Secondary Brand Vetting: this category is recommended for brands that are not part of the Russell 3000 Stock Index but wish to have access to higher-tier throughputs. After secondary vetting, the available throughput and classification will depend on the resulting vetting score achieved.

  • "Verified" status and part of the Russell 3000 Stock Index: brands that are "Verified" and part of the Russell 3000 Stock Index will have access to higher-tier throughput limits, including Message Class 'A' or 'B' on AT&T and Brand Tier 'Top' or any classification below this on T-Mobile.

How can I apply for Secondary Brand Vetting? My company is not part of the Russell 3000 Index, but we need higher throughput

Vetting will be based on your current Brand information. Bird suggests double-checking that all details are correct before proceeding. Your higher throughput will apply to any new 10DLC Campaign registered AFTER the vetting.

How can I cancel my 10DLC subscription?

Your 10DLC campaign must be deactivated to cancel your monthly subscription fees. The subscription will renew each month until the campaign is deactivated.

Verizon, US Cellular, Interop and ClearSky Groups don't share insights in their throughput limitations. Bird does enforce the same AT&T limitation for the above mentioned mobile networks. Review this of AT&T and T-Mobile Throughput Limits on 10DLC.

Further : Once the Brand is verified, a detailed registration of the Brand (public-facing brand or message content provider) within the TCR ecosystem is performed.

: This step involves a detailed registration of the Use Case associated with the Brand. It includes a description, messaging attributes, features, sample messages, etc. Only fully compliant submissions are granted access to a 10DLC channel.

If your brand registration has returned as Unverified, you will need to review your and re-submit again for re-verification. There will be a US$4 charge for each brand resubmission.

Vetted Brands can have access to all standard Use Cases. Note that the available will depend on the resulting Vetting Score achieved.

Please contact our Support team, share your 10DLC details and request a campaign deactivation. Our team will complete the deactivation for you. Keep in mind that you must for more than 60 days to avoid potential fines from carriers.

detailed breakdown
Brand Registration
Campaign Registration
brand details
throughput and classification
deactivate 10DLC campaigns that are inactive
Brand Registration
Campaign Registration
Prohibited Content
standard use cases