Register a 10DLC Campaign via Bird

10DLC Campaign is the Use Case of your sender. Quick overview of 10DLC Campaign Registration. SMS Compliance is key. Please read supporting articles for details.

Before you can register a 10DLC campaign, you'll need to register your brand.

1. On the side panel, click Developer. You'll be taken to the Developer Dashboard.

2. Under the Numbers tab, click 10DLC Compliance.

3. Click on your Approved Brand, which you want to associate a 'Campaign' (aka Use Case) with.

4. Check what is the minimum required information and additional details for a successful 'Campaign' (Use Case) Registration.

5. Check SMS Consent methods and respective requirements prior completing your 10DLC Campaign registration.

6. In the 'Campaign overview' section, enter the following information in the respective fields:

   • Campaign name.

   • Use case name.

   • Use case description.

You MUST meet SMS Compliance requirements and regulations to successfully register your 10DLC. Read supporting BIRD articles for guidance and official guidelines for details. USEFUL LINKS: CTIA Best Practices for Messaging TCPA - Prior (express) consent before messaging Prohibited Content on messaging

1. Click Save and continue.

2. In the 'Campaign and content attributes' section, select any attributes that apply.

3. Click Save and continue.

4. In the 'Sample messages and opt out' section, enter the following information in the respective fields:

   • Sample messages: Provide at least two, and up to five, examples messages to demonstrate the type of content that will be sent as part of this messaging program. Include embedded links and phone numbers, if relevant to your content.

   • Opt out keywords: 'STOP' is mandatory. Provide a comma-separated list of keywords that customers can use to opt out of this messaging program. Remember to update your compliance keyword to match.

   • Opt out message: compliant example - "[Brand name]: you have opted-out of text messages. No further messages will be sent". Remember to update your compliance keyword settings to match it.

   • Help keywords: 'HELP' is mandatory. Provide a comma-separated list of keywords that customers can use to request help in relation to this messaging program.

   • Help message: compliant example. "[Brand name]: get help at [support URL, email or toll-free number]. Reply STOP to opt-out". Provide an example HELP message, stating the name of the service, contact, and OPT OUT keywords. Remember to update your compliance keyword settings to match it.

   • Opt in keywords: START is default. Provide a comma-separated list of keywords that customers can use to opt in to the messaging program.

   • Opt in message: compliant example - "Welcome to [Brand] SMS alerts. Message frequency varies. Reply HELP for Support or STOP to opt-out. Message and data rates may apply".

   • Message flow: Explain how customers will be opted into this messaging program. If you have a live web opt-in provide the URL and ensure the page has required compliance details. Examples of different Consent Methods and how to present them during registration.

• Always include a link to your Privacy Policy as part of your message flow (see this article for examples and best practices)

• 90% of 10DLC registration rejections are caused by generic or unclear Message Flows, please check this article and ensure to follow its recommendation on how to best describe your consent method.

1. Check the box that says 'I confirm this campaign will follow CTIA best practices and principles and will not be used for affiliate marketing'.

2. Click Submit campaign registry.

You've successfully submitted your campaign for registration.