Additional costs for using 10DLC
When using 10DLC, you will accrue some additional costs, depending on the carrier (mobile operator). Some US and Canadian operators have also introduced additional charges for brand and use case registrations. We break down these costs below.
Registration and subscription fees
Additional charges for brand and campaign (use case) registrations have been introduced by US operators. These charges will be passed on to you by Bird during the setup of your 10DLC brand and campaign.
Brand registration fees
Brand registration
Applicable to any brand which is currently not registered through MessageBird at the Campaign Registry. Charged on brand submission
$4
Brand resubmission
If a brand registration is not approved, and you would like to resubmit the brand there is a resubmission fee charged for each attempt
$4 (per resubmission)
Brand secondary vetting fee
Fee for Brand vetting. Secondary vetting is an additional brand review done by the carriers which may allow for higher throughput.
$40 (optional)
Use Case registration fees
10DLC Use Case registration fee
Initial cost for registering a use case based on the monthly subscription fees below with a three month commitment.
$10 for most use cases (exceptions below). A total of $30 to cover the minimum commitment.
$1.50 for low volume mixed use cases. A total of $4.50 to cover the minimum commitment.
$3 for charity use cases. A total of $9 to cover the minimum commitment.
Campaign registration fee
Applicable to all new Use Case Registrations. This fee covers compliance review costs.
$15
Campaign resubmission fee*
If the initial use case registration is declined and you would like to resubmit the campaign with updated information there is a resubmission fee charged for each attempt.
$15 (per resubmission)
Use Case subscription fees
You will be charged a monthly subscription fee after the initial 3-month minimum commitment period ends. This fee will continue to be charged until you cancel the subscription.
10DLC Use Case subscription
Subscription starts 3 months after the campaign is registered and renews monthly until cancelled.
$10 for most use cases (exceptions below).
$1.50 for low volume mixed uses cases.
$3 for charity use cases
Carrier pass-through fees
There are additional Carrier Pass-through fees per message on top of Bird message rates. These are determined by the operators and are subject to change.
*Note: These additional costs will be added to current Bird message rates. Message charges will continue to be: Base Bird message rate + Surcharge to destination carrier = Total message cost.
Fines for "inactive" campaigns
Campaign IDs that have not received any live traffic in the past 60 days must be deactivated. Failure to do so will result in a fine of $250 USD per "inactive" or so-called "ghost" Campaign ID.
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