Create a Google RCS message template
For this guide, we're going to create an RCS rich card message template, for use by a travel company for a marketing campaign.
What types of RCS message types can I create?
You can create any of the following messate templates for RCS:
Basic text: 160 character limit. Used for OTP, transactional, typically replaces SMS communication.
Rich card: Structured card with images and buttons combined. You can add a list of 'suggested replies' under the card.
Rich message: Text, image, or file messages, with optional action buttons.
Carousel: An scrollable carousel of rich cards, containing images and a list of suggested reply buttons.
For this guide, we'll create a rich message template.
What you'll need
Step 1: Create a new message template
From the Marketing section of your workspace, go to Content > Message templates > Create new message template.
Select Google RCS as the platform.
Select RCS Rich Card as the message type.
Enter a name for your project, such as 'adventure'.
Click Start from scratch.
Click Get started now.
Step 2: Add text, content, and interactive buttons
Click the Media button.
Upload an image.
Upload a thumbnail.
Click Save as draft.
Click ← next to the word 'Media' to return to the previous screen.
Enter a title, such as 'Start your next adventure'.
Enter a description, such as 'We have great deals on vacations and travel experiences. Reply to find out more.'
Click Add + to add a new suggestion, and select Quick reply from the dropdown.
In the Text field, enter some button text like 'Find out more'.
In the Payload field, enter 'more'.
Click ← to return to the previous screen.
Click Add + to add another new suggestion, and select Open URL from the dropdown.
In the Text field, enter some button text like 'Website'.
Enter the URL of your website, and an optional fallback URL.
In the Payload field, enter 'website'.
Click ← to return to the previous screen.
Click Preview to see how it will look to the end user, then click Publish to set it live.
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