RCS message template types

RCS message features

RCS message templates support a variety of features, including rich media and suggestions (interactive buttons).

Not all message types support all features. Check the RCS message feature table to see which features are supported.

Suggestions

Many channels, such as WhatsApp and RCS, have message types that support interactive buttons. Message recipients can click these buttons to perform certain actions.

For RCS, Google has named these buttons 'suggestions', but you may see the term used interchangeably in our documentation.

RCS supports several different types of suggestions:

• Quick reply suggestions: Provide recipients with a choice of buttons they can click to quickly reply to your message.

• Open URL: Recipients can click a button to immediately open a URL.

• Phone number: Recipients can click a button to immediately call a phone number from their device.

• View location: Recipients can click a button to immediately open maps on their device, and view a location.

• Share location: Recipients can click a button to immediately share their live location in a conversation.

• Create calendar event: Recipients can click a button to immediately create a calendar event on their device.

RCS message feature table

Feature	RCS Basic text	RCS Rich card	RCS Rich message	RCS Rich carousel
Text	✅	✅	✅	✅
Variables	✅	✅	✅	✅
Suggestions	❌	✅	✅	✅
Images/GIFs	❌	✅	✅	✅
MP4 file	❌	❌	✅	❌
PDF	❌	❌	✅	❌
Thumbnail	❌	❌	✅	❌
Scrollable	❌	❌	❌	✅

RCS Basic text message

Here is an example of an RCS Basic text message:

RCS Rich card

Here is an example of an RCS Rich card message:

RCS Rich message

Here is an example of an RCS Rich message template:

RCS carousel

Here is an example of an RCS carousel template: