Push notifications
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Push notifications are messages sent directly to a user's device from Bird. They appear as alerts or banners on the user's screen, even when the app isn't open, making them a powerful tool for engaging with your audience in real-time.
Unlike our other channels, you'll need help from your engineering team to install push notifications.
To install push notifications in Bird, you'll need to set up a few things so that Bird can communicate with the services that handle notifications for Android and iOS devices.
You can send push notification campaigns or individual messages as part of user journeys. This allows you to tailor your communications based on user behavior or other triggers, ensuring that your messages are both timely and relevant.
Let's take a look at why push notifications can work for you.