Throughput and Daily Caps
10DLC brand and campaigns are limited in 2 ways
Last updated
10DLC brand and campaigns are limited in 2 ways
Last updated
A Brand's total traffic towards T-Mobile network (and T-Mobile network alone) is limited by a daily cap based on the Brand's Trust Score. The brand's traffic cap is enforced when the maximum number of messages is achieved by any combination of this brand's campaigns and enforced until midnight Pacific time of the same calendar day.
The daily cap is assigned to a TAX ID, if you utilized multiple vendors, reaching a threshold on one vendor, may block traffic via the other.
Messages will be blocked when your Brand is sending volumes above the daily cap. These will be charged and will fail with sourcesms-messagebird and code 106: EC_CAMPAIGN_VOLUME_EXCEEDED
The traffic towards AT&T will be throttled, and Bird will buffer any message (both SMS or MMS) above the limits recognized as direct towards the AT&T network at no extra cost, but this is an best effort service, and some traffic may slip through and be rejected by the carrier. Those messages will be charged and will fail with source sms-messagebird and code 107: EC_CAMPAIGN_THROUGHPUT_EXCEEDED
AT&T throughput limitation is on a campaign level and depends on the type of the campaign see schema below:
Verizon, US Cellular, Interop and ClearSky Groups do not provide any information about their throttling strategy; however, experience shows sending at a high rate usually results in the sender number being blacklisted by the carriers. In order to preserve functionality for all customers' numbers, Bird does enforce the same AT&T limitation for the above mentioned mobile networks.