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  • Bird CRM docs
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  • Campaigns
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    • Email campaigns
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      • Concepts
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      • How-to
        • Send an SMS campaign
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      • How-to
        • Send a push notification campaign
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  • Automation
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        • Create an abandoned cart recovery journey
      • Concepts
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        • Use a send message step in a journey
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    • Flows
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        • Use template flows
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      • Concepts
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          • Core actions
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          • Contact actions
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      • How-to
        • Route conversations based on language
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        • Set up a business hours auto-responder
        • Create a simple auto-responder
        • Set up conversational marketing
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        • How to Match Regex in Flows
        • How to Change the Trigger of a Flow from One Messaging Channel to Another
        • How to Change the Trigger of a Flow from One Messaging Channel to Another
    • Approval Flow
  • Audience & Contacts
    • Sign-up forms
      • Quickstarts
        • Create a sign-up form
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    • Lists and segments
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    • Contacts
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            • Contacts with a 'blank' subscription status
      • How-to
        • Add contacts
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  • Content
    • Email templates
      • Concepts
        • Email content, styling, and personalization
        • Email design best practices
        • Advanced Email Templating
      • How-to
        • Create an email template
        • Import a custom HTML email
        • Use a prebuilt email template
        • Create personalized abandoned cart, browse and order placed emails
    • Message templates
      • Quickstarts
        • Create a message template
      • Concepts
        • Localization
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        • WhatsApp message templates
          • WhatsApp approved message templates
          • Reply to open conversation message template
          • Commerce messages
        • Apple Messages for Business
        • Push notifications
      • How-to
        • Localize a message template
        • Add variables to a message template
        • Create an SMS message template
        • Apple Messages for Business
          • Use dynamic variables in Apple Messages templates
          • Create a text Apple Messages template
          • Create an image Apple Messages template
          • Create a location Apple Messages template
          • Create a file Apple Messages template
          • Create a rich link Apple Messages template
          • Create a list picker Apple Messages template
          • Create authentication Apple Messages message types
          • Create a quick reply Apple Messages template
          • Create a time picker Apple Messages template
          • Create an iMessage App message template
          • Create a payment Apple Messages template
        • WhatsApp message templates
          • Create a WhatsApp approved message template
          • Create a reply to open conversation WhatsApp message template
          • Create a single product WhatsApp message template
          • Create a catalog WhatsApp message template
          • Create a coupon WhatsApp message template
          • Create an action WhatsApp message template
          • Create a limited time offer WhatsApp message template
          • Create a carousel WhatsApp message template
          • Create Approved WhatsApp Flows Template
          • Create reply to open conversation WhatsApp Flows Template
        • Create Push Notifications message templates
    • Chat widgets
      • Concepts
        • Send and receive messages
      • How-to
        • Build and install a chat widget on a Shopify store
        • Build and install a chat widget on your website
    • Media Library
      • How to Upload Images to the Media Library
    • Translation files
      • Creating and using translation files
    • External Data Sources
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      • Managing lookup tables
      • Using lookup tables in Flows
    • Products
      • Custom Product Catalog Source
  • Analytics
    • Analytics
      • Concepts
        • Reporting metrics
        • Understanding the Attribution Model
        • List-unsubscribe in email headers
        • Understand Open Tracking
    • Channel analytics
      • Concepts
        • Channel logs
      • How-to
        • Analyze the performance of your channels
    • Campaign reports
      • Concepts
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        • SMS campaign reports
      • How-to
        • View campaign reports
        • View A/B test campaign reports
        • See an overview campaign performance
  • Channels
    • Channels
      • Concepts
        • Quiet hours
      • Quickstarts
        • Find and install a channel
        • View information about an installed channel
        • View Channel Logs
      • Supported channels
        • Apple Messages for Business
          • Quickstarts
            • Install Apple Messages for Business
            • Use Apple Messages for Business
          • Concepts
            • Typing indicators
            • User device capabilities
          • How-to
            • Complete onboarding
            • Use entry points
            • Route messages
            • Send messages
            • Use Apple Pay
        • Email
          • Install email
          • Forwarding emails from Gmail
          • IP pools
          • Configure BIMI
        • Facebook Messenger
          • Install Facebook Messenger
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        • Instagram Messaging
          • Install Instagram Messaging
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          • FAQs and Best Practices
          • Instagram message types
        • LINE
          • Install LINE
        • LinkedIn Pages Messaging
          • Install LinkedIn Pages messaging
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        • Numbers
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            • Find and buy a new number
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        • Push notifications
        • Google RCS
          • Create a Google RCS agent and install Google RCS as a channel
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          • Create an RCS lead nurture journey with a fallback
          • Use RCS with an AI Agent
          • Grow RCS subscribers with a sign-up form
        • SMS
          • Quickstarts
            • Install SMS
            • Toubleshoot SMS Deliveries Faliures
            • (Missing) SMS delivery status
            • Troubleshoot Channel Health
          • Concepts
            • SMS parts and message length
            • SMS message types and compliance
            • Opt-in and opt-out compliance
            • Choose the right sender : Availability and restrictions by country
              • SMS Country Information Guide: Africa (A-L)
              • SMS Country Information Guide: Africa (M-Z)
                • South Africa
                • Nigeria
              • SMS Country Information Guide: Asia (A-K)
                • Japan
                • India
                • China
              • SMS Country Information Guide: Asia (L-Z)
                • Malaysia
                • Singapore
              • SMS Country Information Guide: Caribbean
              • SMS Country Information Guide: Central America
              • SMS Country Information Guide: Europe (A-M)
              • SMS Country Information Guide: Europe (N-Z)
              • SMS Country Information Guide: Middle East
                • United Arab Emirates
              • SMS Country Information Guide: North America
                • Messaging Best Practices - NORAM SMS / MMS
                • Canada
                • United States
                • Prohibited Content - NORAM SMS / MMS
              • SMS Country Information Guide: Oceania
                • New Zealand
                • Australia
              • SMS Country Information Guide: South America
            • MMS sizes and limitations
            • Automatic sender selection
            • SMS Registration
              • Use case requirements for SMS Registration
              • Setting up a SMS consent flow
              • SMS Privacy Policies
              • SMS Toll-free number
                • TFN Verification
                • Additional Costs for using TFN
                • How-to Guides
                  • Purchase a Toll Free Number via Bird
                  • Register a US or Canadian TFN for SMS via Bird
              • SMS 10DLC
                • How-to Guides
                  • Purchase a 10DLC number via Bird
                  • Register a 10DLC brand via Bird
                  • Register a 10DLC campaign via Bird
                  • Install SMS 10DLC
                  • Delete inactive 10DLC campaigns to avoid additional charges
                • Throughput and Daily Caps
                • Brand registration
                • Campaign registration
                • Additional costs for using 10DLC
                • 10DLC FAQs
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        • WhatsApp
          • Quickstarts
            • Before you start
            • Install WhatsApp
          • Concepts
            • WhatsApp for Business
            • Accounts and verification levels
              • Verified Facebook Business Manager Account
              • Official WhatsApp Business Account (Green tick)
            • Use WhatsApp
            • WhatsApp message types
            • WhatsApp's Customer Care Window
            • FAQs
          • How-to
            • Verify your Facebook Business Manager Account
            • Set up commerce messaging
              • Product inquiries
              • Product orders
            • Create a WhatsApp Flow
              • Create a flow
              • Testing your flow
              • Publishing and sending your flow
              • Handling Flow submission
            • Enable conversational components
            • Become a WhatsApp Tech Provider
              • Onboard as a Tech Provider
              • Connecting to Bird as solutions provider
              • Meta Tech Partner Migration 2024
            • Migrate from Bird to another BSP (Business Service Provider)
        • Telegram
          • Install Telegram
          • Bot commands setup
  • AI
    • AI
      • Quickstarts
        • Create an FAQ model
        • Build a detect intent model
      • Concepts
        • AI Assistants
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        • AI flow actions
        • AI integrations
        • Detect language: Supported languages
      • How-to
        • Set up and deploy automated FAQs
        • Set up and deploy detect intent models
    • AI Agents
      • Concepts
        • Knowledge bases
        • OpenAI token usage
      • How-to
        • Build a knowledge base
        • Set up an AI Agent
        • Deploy an AI Agent
  • Payments
    • Bird Pay (Beta)
      • Quick Start
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      • Concepts
        • Onboarding
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        • Strong Customer Authentication (SCA)
      • How-to
        • Create a Payment link
        • Refund a Payment
        • Manage Payout
        • Respond to a Dispute
        • How to set up MFA using the Authenticator app?
      • FAQs
        • Why was my onboarding unsuccessful?
        • How do I update my business address?
        • What are foreign currency fees on my Bird Payments?
        • How to raise an issue with Bird Pay with support?
  • Integrations
    • Integrations
      • Quickstarts
        • Find and install an integration
      • Concepts
        • Integration data sync
      • Supported integrations
        • ActiveCampaign
        • OPERA Cloud
        • Calendly
        • Easyship
        • Google Cloud Translation AI
        • HubSpot
        • Magento 1
        • Magento 2
        • Monday.com
        • Notion
        • OpenAI
        • Rebrandly
        • Salesforce
        • Shopify
        • SugarCRM
        • Zoho CRM
        • TikTok Ads
        • Typeform
        • WooCommerce
        • Zendesk Support
        • Google BigQuery
        • Snowflake
        • Amazon S3
        • Salesforce Marketing Cloud
        • Meta ads
        • Google Ads
      • How-to
        • How to integrate the Salesforce Connector on Bird?
        • How to Delete Contacts in Bird when Deleted in Salesforce
  • Account & Billing
    • Account
      • Organization settings
        • General
        • Single-Sign On (SSO)
          • Set up Single-Sign On (SSO)
          • Enforce Single-Sign On (SSO)
          • Entra ID
          • Google Workspaces
          • Okta
        • SCIM
          • Okta setup
          • Okta setup - Workspace IAM
          • Entra ID
        • Security Settings
        • Business profile
        • Workspaces
        • Plans & Billing
        • Wallets
        • Users
        • Access policies
        • Access roles
        • Access keys
        • How to find your Organization ID
        • How to find a Workspace ID
        • How to limit a user's access to a single workspace
        • How to download usage report?
        • How to pay (settle) invoices via wallet?
  • Help & Reference
    • Bird support
      • Invite Bird support
    • Deliverability & compliance
      • Email compliance - Bulk sending
      • United States SMS/MMS compliance
        • Key US Regulations
        • General US content restrictions
        • US SMS/MMS compliance
        • US Voice compliance
        • US state-level laws and regulations
        • US compliance & best practices checklist
        • US compliance FAQs
      • Singapore SMS Compliance
    • Data protection
      • Approved subprocessors
    • Release notes
    • Glossary
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  • SMS Privacy Policy
  • Key Points to include in the Privacy Policy for SMS Programs:
  • SMS Terms of Service
  • Display Guidelines:

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  1. Channels
  2. Channels
  3. Supported channels
  4. SMS
  5. Concepts
  6. SMS Registration

SMS Privacy Policies

When buying a number or registering the sender, you may be requested to provide a link to your webpage Privacy Policy and Terms of Services.

SMS Privacy Policy

Carriers do not accept Messaging Programs of businesses that share, rent, or sell consumers' phone numbers and SMS opt-in data or consent for marketing purposes.

Your Privacy Policy must be visible and easily accessible. If your business has a website, it should be online and available at all times on your website. SMS Privacy Policy disclosures or a link to the full Privacy Policy should be located in the Call-to-Action / Opt-in Flow where the user learns about the SMS use case and consent to messaging.

SMS Privacy Policy disclosures may be included in the overall Privacy Policy, as long as a link is available on the SMS Call-to-Action.

Key Points to include in the Privacy Policy for SMS Programs:

  1. Responsibility for Consumer Data: Clearly state that you are responsible for protecting consumer information and that you will comply with all relevant privacy laws.

  2. Accurate Information: The privacy policy must provide accurate and up-to-date information about the SMS program, including how data is collected and used.

  3. Third-Party Data Sharing: You cannot share, rent, or sell consumers' SMS opt-in data or consent.

  4. Disclosure about No Data Sharing of SMS Opt-in Data or Consent:

Any mentioning of 3rd Party Data Sharing, Renting, or Selling is not accepted by the carriers, unless a similar disclosure is included to address SMS Data and Consent, such as:

“All the above categories exclude text messaging originator optin data and consent; this information will not be shared with any third parties.” or

"We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages."

Failing to meet these carrier requirements may lead to Rejection of your registration.

SMS Terms of Service

Display Guidelines:

Your Terms of Service must be visible and easily accessible. If your business has a website, it should be online and available at all times on your website.

SMS Terms of Service or a link to the full SMS Terms of Service should be located in the Call-to-Action / Opt-in Flow where the user learns about the SMS use case and consent to messaging.

• Popups are not a method for displaying SMS terms and conditions.

• SMS Terms of Service may be included in the overall Terms and Conditions, as long as a link is available on the SMS Call-to-Action.

The following SMS program disclosures must be included within the SMS Terms of Service:

• Program (brand) name. • Message frequency disclosure. • Use case description. • Customer care contact information, such as a toll-free number or email, when available. • HELP instructions. • Opt-out / STOP instructions. • “Message and data rates may apply” disclosure

Last updated 4 months ago

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