Localization

Localization is an important part of communicating with your customers in a way that feels personalized and relevant.

When creating a message template in Studio, you can localize both the language of your text and any rich media that you’re using, such as images.

How localization works

When you use a localized message template in Campaigns, Flows, or Inbox, MessageBird will use information from Contacts to establish the language that each contact will receive.

For example, if you’re using a localized message template in Campaigns, and your audience is made up of some contacts with ‘English’ as their preferred language and some contacts with ‘Dutch’ as their preferred language, you can configure your campaign to send in both of those languages.

Contacts with 'English' as their preferred language will receive the message in English, and contacts with "Dutch" as their preferred language will receive the message in Dutch.

Localize a message template

Updating your message template's default language or adding support for more languages is easy.

  1. In the editor of a message template, click Settings at the top of the screen.

  2. To add a new language, open the Languages tab and click Add a new language.

  3. Select your desired language from the dropdown list.

  4. Return to the Editor.

  5. Use the language drop-down in the top right-hand corner of the canvas to switch between languages.

  6. Click the content that you want to localize and make the changes in the panel on the right-hand side.

Preview a localized message template

Once you've localized a template and added different languages, you can see how the localized template looks before you send it.

  1. In the editor of a localized message template, click Preview at the top of the screen.

  2. Use the language drop-down in the top right-hand corner of the canvas to switch between languages.

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