# What is Programmable Conversations?

Programmable Conversations unifies the world’s most popular communication channels with a single API making fragmented customer communication a thing of the past. This allows your representatives to quickly and easily communicate with your customers across different communication channels and saves your developers valuable time spent in building and maintaining multiple API connections.

With Programmable Conversations, we will connect you to a growing directory of communication channels as they become available allowing you to deliver the ultimate personalized experience by creating rich profiles of active channels for each customer.


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