# What can I do with a Keyword?

We can configure different actions on a keyword for you:

* Inactive: Your keyword is active, but no action will be triggered if somebody sends a message with your keyword to the shortcode. This is mainly used to gather contacts and build a database.
* Direct reply: Have an automatic reply configured to confirm receipt of the message or, for example, thank somebody for voting.
* Forward to URL: We can configure a URL for you to which inbound messages are sent via the API in a GET or POST request.
* Forward to SMPP: Forwards inbound messages to your SMPP account. 
* Subscription service: This offers the possibility to have a subscription service with a registration and termination message configured.

For more information on (sub-) keywords and shortcodes take a look at these articles as well:

[In which countries can I get a Short code & Keyword?](https://docs.bird.com/connectivity-platform/short-codes-keywords-sub-keywords/in-which-countries-can-i-get-a-short-code-and-keyword)

[Keywords & Sub Keywords](https://docs.bird.com/connectivity-platform/short-codes-keywords-sub-keywords/keywords-and-sub-keywords)