What can I do with a Keyword?

We can configure different actions on a keyword for you:

  • Inactive: Your keyword is active, but no action will be triggered if somebody sends a message with your keyword to the shortcode. This is mainly used to gather contacts and build a database.

  • Direct reply: Have an automatic reply configured to confirm receipt of the message or, for example, thank somebody for voting.

  • Forward to URL: We can configure a URL for you to which inbound messages are sent via the API in a GET or POST request.

  • Forward to SMPP: Forwards inbound messages to your SMPP account.

  • Subscription service: This offers the possibility to have a subscription service with a registration and termination message configured.

For more information on (sub-) keywords and shortcodes take a look at these articles as well:

In which countries can I get a Short code & Keyword?

Keywords & Sub Keywords

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