> For the complete documentation index, see [llms.txt](https://docs.bird.com/connectivity-platform/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/connectivity-platform/using-the-abandoned-cart-recovery-solution/specifying-your-audience-and-conditions.md).

# Specifying your audience and conditions

Adding specific conditions will help you target a specific audience and personalize your message for them. This will facilitate a higher conversion rate and a higher value of re-engaged carts. In this guide, you'll learn how to choose and create conditions. 

**Condition options**

You have an extensive range of template condition options or you can create your own condition by clicking **+ Add a condition**. The template conditions include:

* Cart Value
* Source 
* Tags
* Lifetime orders 

**Filter out checkouts with value 0**

No need to re-engage those carts whose value is 0. However, you may want to re-engage to deliver the product.

**Engage first-time buyers only**

A customer with purchase history is more likely to make an informed decision for abandonment and revisit your online store. This condition helps not only with your conversion rate but also with your new customer acquisition rate.

**Engage checkouts with more than X items**

A multi-item cart indicates that the buyer spent more time on effort than a single-item cart. Therefore, a multi-item cart is more likely to result in a purchase.

**Engage checkouts with +X% value than the average value of checkouts**

This condition offers a great way to experiment with segmentation. Try to identify if there is a segment of users that spend more than the average checkout value. Based on this, you can create a series of segments such as Big Checkout, Low Checkout, VIP, etc. 

**Engage only known customers**

The more you know about the customer (i.e. you have customer data about checkouts or linked to checkouts), the more likely it is to convert abandoned carts into a purchase, and the customer feedback will be more valuable.

**Engage only unknown abandoners**

If you don’t know anything about them, it’s hard to predict the conversion. However, you may want to focus on attracting new customers to your store.

**Engage checkouts with more than value X**

This is the classic, straightforward segmentation based on value.

**Engage checkouts with a/a list of known items (SKUs) in their checkout**

Some products have a higher margin than others. You may be more interested in involving high-margin product buyers. By using an SKU list (with OR logic), you can target customers with specific items in their cart. Another example would be to focus on customers who might have a sense of urgency when they intended to buy the product, for example, a mousetrap or a heating system.


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